Tune into culture with SiriusXM advertising

SiriusXM is known for premium, gotta-have-it original content that audiences just can't get anywhere else. From huge names in legacy entertainment (Howard Stern), to icons in pop culture (Andy Cohen), to legends in music (Kelly Clarkson and John Mayer), to side-splitting comedians (Kevin Hart), brands have access to some of the biggest names in culture today.

86% of SiriusXM listeners tune in almost exclusively while in their vehicles and spend 70% of that driving time with us. Not to mention, there's a 77% correlation between listeners hearing an ad on SiriusXM and making a purchase—10% more than AM/AM radio.

In other words: it's time to meet your audience on-the-go.

Turns out, SiriusXM's in-vehicle, high-value audiences can't be easily found in other audio formats. 65% aren't hanging around the AM/FM dial, 81% can't be reached by streaming audio, and 86% can't be found on podcasts. Creatures of habit? Maybe. Devoted fans? Certainly.

Your voice rings louder in a less crowded room. SiriusXM offers 50% fewer ads than terrestrial radio, allowing those who advertise a higher share of voice. Plus, no spoiler here, fewer ads means they won't flip the channel so quickly.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

SiriusXM ad formats include:

Live read

Hosts read your ad live during the regular programming of the show.

Pre-recorded

Hosts pre-record your ads to be aired during an ad break.​

Brand spots

You provide your own audio spots, or you can create one with our in-house creative studio.

Sponsorships

You can build awareness and loyalty with things like billboard, tune-in, and promo copy.

It's easy to get started advertising with SiriusXM. After talking to a sales representative about your timing, objectives, and budget, they'll build you a custom advertising campaign. Simply fill out this form to start building your next campaign.

SiriusXM can measure ad effectiveness in a number of ways. For upper-funnel performance insights across SiriusXM satellite campaigns, we partner with Veritonic to measure creative impact and brand lift. In the mid funnel, we work with ArtsAI and LeadsRX to track attribution. So, wherever your ad is placed, we'll have a way to measure its performance.

While SiriusXM music channels are ad-free, SiriusXM also includes 72 ad-supported channels across sports, news, comedy, and talk & entertainment. Some of our top stations include: Howard Stern, Urban View, Mad Dog Sports Radio, NFL radio, SiriusXM Stars, Radio Andy, and many more.