Gen Z Advertising Playbook
It’s safe to say that Gen Z is the most connected generation in history. But with all that connectivity comes a lot of digital clutter. The way to cut through: digital audio.
From boosting their mood, to connecting to culture, to helping them relive the past, digital audio is a constant in Gen Z’s life. In this guide, we’ll show you who they are across three distinct personas (Wanderers, Connoisseurs, and Realists), what they're listening to (a lot), and how you can grab their attention (with our help). And because SiriusXM Media reaches over half of 18-24-year-olds monthly, you can rest assured you can reach them with us.
Your guide to zeroing in on Gen Zers
Gen Z is far from a monolith, it’s an amalgam of personas with their own tastes, perspectives, and listening habits. But the one thing they all can agree on is audio. In fact, 97% of Gen Z consumed music in the last month, outranking all other media. And 69% of Gen Z say audio has brought them joy. With our leading content and advanced solutions, we can help you meet Gen Z exactly where they’re at.
In this guide, you can expect...
