Cultural expertise at the speed of sound

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Get insight into the mindset and behaviors of diverse consumers.

Audience insights

Experience cultural trends as they unfold with insight from experts on the pulse of culture.

Cultural intelligence

Execute culturally relevant campaign experiences.

Campaign strategy

Leverage our in-house creative agency Studio Resonate for culturally relevant creative.

Creative solutions

Measure the impact of your campaign with our best-in-class measurement solutions.

Measurement

How can Fluency help your next campaign?

On the pulse of today’s hottest trends with data, analytics, and human experience

Learn what cultural pride looks like for AAPI, Black, Latino, and multicultural LGBTQ+ audiences and how they want brands to honor, support, and represent them.

Cultural Pride Report

Unpack the layers of cultural pride

With the 2024 Culture Trends Report, we’ve identified four major trends that are driving culture, the critical role audio plays in them, and the insights to help advertisers get in the game.

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Get up to speed with culture at large

Trends

Audio advertising is the perfect medium to extend the reach of your sonic identity to your audience. Learn why a sonic strategy should be a top priority for your brand—and how to create one that sticks. 

Recirc: Searching for a Sonic Identity? Start With A Sonic Strategy

Searching for a Sonic Identity? Start With a Sonic Strategy

Here’s how we use mood targeting and cutting-edge ad tech to effectively link advertisers with audiences, based on the music they’re engaging with.

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Dove Audio Ads + Mood Targeting Entice Listeners (and Senses) 

What does it take to create audio ads that earn accolades, win awards, and (most importantly) drive success with your target audience? It’s a question we hear all the time. So, we decided to answer it with some of the best in the biz.

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Expert Insights on Audio Advertising that Wins

From the best real-world applications to navigating the current landscape of available tools, we covered it all in our latest LinkedIn Audio Event, Generative AI: An Actionable Conversation for Brands.

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How to Make Generative AI Work for Your Advertising Strategy

Insights

Fluency aims to deepen connections between brands, people, and communities by blending art and science to deliver cultural insights, trends, creative strategy, and measurement solutions.

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Aim Higher With Fluency: SiriusXM Media’s Cultural Practice

When most brands think about Black music, they immediately associate the community with hip hop and R&B. Black listeners’ music taste is diverse, and they listen to almost 10 genres on average. 

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Celebrating Diversity & Opportunities in Black Music

Music is the key to unlocking culture and pride in diverse listeners. As brands evaluate their multicultural advertising goals, incorporate diverse music for campaigns that resonate. Get the expert insights in our playbook. 

Recirc: The Missing Puzzle Piece to Your Ad Strategy? Diverse Music

The Missing Puzzle Piece to Your Ad Strategy? Diverse Music

Today’s Latinidad is being rewired. Thanks to Latin music and podcasts, stigmas are dismantled and space is created for diverse stories. Learn why audio is the way forward—not just this Hispanic Heritage Month but every month. 

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How Audio Empowers Latinos to Rewire the Culture

Thought leadership

Audio is a powerful medium for reaching your consumers, moving them along the path to purchase, and influencing buying decisions—and we can prove it. Our mission is to help you measure the effectiveness of your campaigns by your definitions of success.

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The Digital Audio Guide to Measuring Ad Effectiveness

There's a difference between total and addressable audience when optimizing your marketing campaigns. Learn the facts and figures to keep in mind, and why we have the biggest addressable audience in digital audio.

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Spot The Difference: Total Audience vs Addressable Audience

Current media mix models aren’t accurately reflecting the value of digital audio. With MMM being such a hot topic, we tapped an in-house measurement expert to walk us through where digital audio currently stands in MMMs and where it’s heading. 

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Q & A: How Does Audio Show up in Media Mix Models (MMM)

Multi-touch attribution allows advertisers to see the full impact of their omnichannel and integrated campaigns, measuring ad effectiveness across channels. And for screen-free, hands-free media like streaming audio, podcasts, and SiriusXM, it illuminates the power of audio.

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Measuring Ad Effectiveness with Multi-Touch Attribution

Ready to increase your cultural fluency?

Let our acclaimed in-house agency of audio producers and creatives amplify your brand voice. 

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Hit the perfect pitch with Studio Resonate 

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It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities. 

Gain insight into cultural audiences with Fluency