Gain insight into cultural audiences with Fluency
It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.

Cultural expertise at the speed of sound
Our cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution.

How can Fluency help your next campaign?
On the pulse of today’s hottest trends with data, analytics, and human experience
We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.
Trends
- Digital Audio
Digital Audio Ad Scripts: Creating CTAs That Convert
Jul 28, 2025 - Ad Creative
7 Tips for Finding the Best Voice Actor for Your Audio Ads
Jun 26, 2025 - Ad Creative
Searching for a Sonic Identity? Start With a Sonic Strategy
Apr 23, 2025 - Ad Creative
Dove Audio Ads + Mood Targeting Entice Listeners (and Senses)
Oct 29, 2024
Insights
- Audience
Marketing to Teens: Take an Audio-first, Omnichannel Strategy
Aug 26, 2025 - Audience
Marketing to Zillennials: Pandora Breeds Nostalgia for Older Gen Zers
Aug 26, 2025 - Audience
Marketing to Young Adults: Connect with the Audio-obsessed on SoundCloud
Aug 26, 2025 - Audience
Over Half of US Hispanics Are Bilingual—get in Their Ear
Aug 25, 2025
Thought leadership
- Digital Audio
How Small Business Holiday Campaigns Can Dazzle with Audio
Aug 22, 2025 - Digital Audio
Share of Voice vs. Share of Screen: What’s the Difference?
Aug 13, 2025 - Digital Audio
A Break from the Political Headlines: Unplugging with Audio
Aug 11, 2025 - Digital Audio
Always On: How To Connect With Today’s Audio Consumer
Aug 5, 2025