Cultural expertise at the speed of sound

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Get insight into the mindset and behaviors of diverse consumers.

Audience insights

Experience cultural trends as they unfold with insight from experts on the pulse of culture.

Cultural intelligence

Execute culturally relevant campaign experiences.

Campaign strategy

Leverage our in-house creative agency Studio Resonate for culturally relevant creative.

Creative solutions

Measure the impact of your campaign with our best-in-class measurement solutions.

Measurement

How can Fluency help your next campaign?

On the pulse of today’s hottest trends with data, analytics, and human experience

Learn what cultural pride looks like for AAPI, Black, Latino, and multicultural LGBTQ+ audiences and how they want brands to honor, support, and represent them.

Cultural Pride Report

Unpack the layers of cultural pride

With the 2024 Culture Trends Report, we’ve identified four major trends that are driving culture, the critical role audio plays in them, and the insights to help advertisers get in the game.

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Get up to speed with culture at large

Trends

Audio advertising is the perfect medium to extend the reach of your sonic identity to your audience. Learn why a sonic strategy should be a top priority for your brand—and how to create one that sticks. 

Recirc: Searching for a Sonic Identity? Start With A Sonic Strategy

Searching for a Sonic Identity? Start With a Sonic Strategy

Here’s how we use mood targeting and cutting-edge ad tech to effectively link advertisers with audiences, based on the music they’re engaging with.

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Dove Audio Ads + Mood Targeting Entice Listeners (and Senses) 

What does it take to create audio ads that earn accolades, win awards, and (most importantly) drive success with your target audience? It’s a question we hear all the time. So, we decided to answer it with some of the best in the biz.

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Expert Insights on Audio Advertising that Wins

From the best real-world applications to navigating the current landscape of available tools, we covered it all in our latest LinkedIn Audio Event, Generative AI: An Actionable Conversation for Brands.

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How to Make Generative AI Work for Your Advertising Strategy

Insights

Latino influence is a major factor in shaping trends and shattering norms in culture, media, and podcasts. Here's how to connect with them.

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Tap Into La Cultura of the Latino Podcast Listener

This May, we’re celebrating AAPI month by shining a spotlight on K-Pop—including its enormous influence and die-hard fandom—and why we're the destination to find this genre’s most engaged listeners. 

K-Pop Breaks Records and Boundaries: How to Reach AAPI Fans

Fluency aims to deepen connections between brands, people, and communities by blending art and science to deliver cultural insights, trends, creative strategy, and measurement solutions.

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Aim Higher With Fluency: SiriusXM Media’s Cultural Practice

When most brands think about Black music, they immediately associate the community with hip hop and R&B. Black listeners’ music taste is diverse, and they listen to almost 10 genres on average. 

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Celebrating Diversity & Opportunities in Black Music

Thought leadership

Video ads are a prime opportunity to meet your audience. As part of a cross-platform strategy, they allow brands to connect with audiences on another level—and you can leverage them in audio environments.

How Video Ads Complement Streaming Audio and Podcast Campaigns

Omnichannel marketing is more than a trend but a long-term strategy. When done right, your brand message can become a part of your audience’s favorite digital communities. Learn the benefits. 

Recirc: Omnichannel Marketing: The Modern Advertising Approach 

Omnichannel Marketing: The Modern Advertising Approach

When paired with digital audio, mobile advertising gets your brand noticed. Learn the benefits and measurability of mobile audio advertising. 

Recirc: Mobile Advertising with Digital Audio: What to Know 

Mobile Advertising with Digital Audio: What to Know

Audiences have never had more options when it comes to consuming media. Learn how digital audio complements ad campaigns and how to leverage incrementality to unlock the potential of your media mix.

Recirc: What Is Incremental Reach, and How Does Audio Deliver? 

What Is Incremental Reach, and How Does Audio Deliver?

Ready to increase your cultural fluency?

Let our acclaimed in-house agency of audio producers and creatives amplify your brand voice. 

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Hit the perfect pitch with Studio Resonate 

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It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities. 

Gain insight into cultural audiences with Fluency