Gain insight into cultural audiences with Fluency
It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.

Cultural expertise at the speed of sound
Our cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution.

How can Fluency help your next campaign?
On the pulse of today’s hottest trends with data, analytics, and human experience
We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.
Trends
- Ad Creative
Searching for a Sonic Identity? Start With a Sonic Strategy
Apr 23, 2025 - Ad Creative
Dove Audio Ads + Mood Targeting Entice Listeners (and Senses)
Oct 29, 2024 - Events
Expert Insights on Audio Advertising that Wins
Jul 2, 2024 - Events
How to Make Generative AI Work for Your Advertising Strategy
Mar 11, 2024
Insights
Thought leadership
- Digital Audio
Share of Voice in Audio Advertising: Why It's Important
May 16, 2025 - Digital Audio
At the 2025 Met Gala, Audio Is on the Best Dressed List
May 14, 2025 - Digital Audio
Audio Motivates Gen Z—How to Get on Back-to-College Lists
May 13, 2025 - Digital Audio
Audio: Your VIP Ticket to Diverse Entertainment Consumers
May 9, 2025