One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (160M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

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Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

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Meet Fluency, our cultural advertising practice

Get to know our audiences

The queer community turns to podcasts to bond over shared experiences. This Pride Month, and every month of the year, we’re celebrating the LGBTQ+ community and the digital audio they love.

Recirc - Podcasts Bring Queer Listeners Closer: How Brands Can Tap In

Podcasts Bring Queer Listeners Closer: How Brands Can Tap In

The Asian American community is one of the fastest-growing demographics in the US, and this group feels a sense of community through digital audio. Learn the top takeaways for brands to connect with this audience.

Recirc: 4 Ways Your Brand Can Connect with Asian American Audiences

4 Ways Your Brand Can Connect with Asian American Audiences

We have the digital audio content AAPI audiences crave and the targeting and expertise to help brands connect with them through authentic, relevant messages. 

Recirc: In Their Ear: Audio That Motivates Asian American Audiences

In Their Ear: Audio That Motivates Asian American Audiences

Latino influence is a major factor in shaping trends and shattering norms in culture, media, and podcasts. Here's how to connect with them.

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Tap Into La Cultura of the Latino Podcast Listener

Targeting insights

Brand safety and suitability serve different purposes. Understanding their distinctions can help you refine your podcast advertising strategy and ensure your brand messaging lands in the right spaces.

Recirc: Brand Safety vs. Brand Suitability: What’s the Difference?

Brand Safety vs. Brand Suitability: What’s the Difference?

Grassroots marketing builds relationships through highly targeted messaging. Learn if this marketing approach is right for your brand and how you can get started with our targeting capabilities.

Recirc: Adopt Grassroots Marketing to Find Your Perfect Audience

Adopt Grassroots Marketing to Find Your Perfect Audience

What is targeted advertising, its benefits, and the main types? Get the answers to these questions and more, and learn how targeted ads improve campaign performance and ROAS.

Recirc: Why Your 2025 Ad Strategy Needs Targeted Advertising

Why Your 2025 Ad Strategy Needs Targeted Advertising

SiriusXM Media is launching a first-to-market audio data clean room integration with LiveRamp’s Clean Room, powered by Habu, for GroupM clients. This exclusive partnership will allow advertisers to extend their data clean room strategies. 

Recirc - Data Clean Rooms: The Next Wave of Audio Innovation 

Data Clean Rooms and the Next Wave of Audio Innovation

Advertise on this podcast

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One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio