One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (160M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

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Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

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Meet Fluency, our cultural advertising practice

Get to know our audiences

Digital audio plays a large role in boosting (and maintaining) attention surrounding women’s sports. Learn the profile of women's sports fans and their motivation for listening to sports audio. 

Recirc: Investing in Female Sports Fans—a Slam Dunk for Brands

Investing in Female Sports Fans—a Slam Dunk for Brands

Multicultural audiences spend more time with audio than average, but more than half aren’t satisfied with portrayals of their race in ads. We spoke with our in-house expert for insights on reaching diverse groups. 

Recirc: Q&A: The Future of Marketing is Multicultural Marketing 

Q & A: The Future of Marketing is Multicultural Marketing 

How brands show up today will shape their connection with diverse communities—not just now, but for years to come.
So, how can brands navigate this complex landscape? If you need a quick reminder, here are some dos and don’ts to keep in mind.


Recirc - The Dos & Don’ts of Multicultural Marketing in Today’s Anti-DEI Climate

The Dos & Don’ts of Multicultural Marketing in Today’s Anti-DEI Climate

Diverse consumers make up one third of the automotive market share. As you prioritize this audience for your next auto campaign, learn about the infotainment they invest in (and listen to) most.  

Recirc: Diverse Audiences use Audio to Connect with Cars and Culture  

Diverse Audiences Use Audio to Connect with Cars and Culture

Targeting insights

Grassroots marketing builds relationships through highly targeted messaging. Learn if this marketing approach is right for your brand and how you can get started with our targeting capabilities.

Recirc: Adopt Grassroots Marketing to Find Your Perfect Audience

Adopt Grassroots Marketing to Find Your Perfect Audience

What is targeted advertising, its benefits, and the main types? Get the answers to these questions and more, and learn how targeted ads improve campaign performance and ROAS.

Recirc: Why Your 2025 Ad Strategy Needs Targeted Advertising

Why Your 2025 Ad Strategy Needs Targeted Advertising

SiriusXM Media is launching a first-to-market audio data clean room integration with LiveRamp’s Clean Room, powered by Habu, for GroupM clients. This exclusive partnership will allow advertisers to extend their data clean room strategies. 

Recirc - Data Clean Rooms: The Next Wave of Audio Innovation 

Data Clean Rooms and the Next Wave of Audio Innovation

Contextual advertising is your in with audiences. Every second counts when it comes to audio advertising, and contextual targeting allow you craft ads that align with the content, the vibe, the situation, and much more.

Recirc - A Guide to Contextual Advertising with Digital Audio

A Guide to Contextual Advertising with Digital Audio

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One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio