Build brand memories with live events advertising
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SiriusXM Small Stage Series
With performances in small, iconic venues in cities across the country, this live event series includes a lineup of premier artists from musical genres and popular comedy acts.
The Big Game
Since 2019, SiriusXM Media’s annual Big Game celebration has been turning heads and making headlines. As the country gets ready for the biggest sporting event of the year, SiriusXM Media kicks off the festivities with a free, one-night live concert event in the host city.
Music Row Happy Hour
SiriusXM’s flagship modern country channel The Highway has been taking over Margaritaville in downtown Nashville for Music Row Happy Hour for years. Hosted annually by fan-favorite SiriusXM personality Buzz Brainard, SiriusXM entertains and delights fans with surprise live performances and exclusive interviews with a collection of today’s hottest country music stars during the iconic fan festival.
Hispanic Heritage Month is celebrated annually from September 15–October 15 to recognize the contributions and influences of Hispanic Americans. SiriusXM celebrates the vibrant Latin culture with an incredible live concert event hosted in the hottest market for Latin music, Miami, with brands taking advantage of the opportunity to connect with passionate fans through impactful and immersive experiences.
HBCUs have long been woven into the fabric of Black culture in America. They’re the institutions that have fostered innovation, game changers, status quo challengers, and are the places where the hit songs get their start. SiriusXM and Pandora return to Morehouse College annually to kick-off Homecoming Week with an afternoon full of celebration, entertainment, and immersive student offerings.
End of Year Celebration
SiriusXM Media’s End Of Year event celebrates music and entertainment with an epic concert featuring one of the hottest artists of the year. Located in a key market, your brand can reach fans during the peak holiday time frame, keeping your brand top of mind for holiday shoppers, New Year’s resolutioners, party hosts, and more.
Featured event recaps
Target Beyond Brilliance Fashion MixerNov 10, 2023
SiriusXM + Pandora: HBCU Pop OutNov 1, 2023
SiriusXM + Pandora Present: Party with El PulsoOct 20, 2023
Brands Create Unforgettable Moments with Eden Muñoz and SiriusXM Media: A Celebration of Música MéxicanaJun 21, 2023
Pandora LIVE: HalseyJul 23, 2021