The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
2025 Working Mothers of the Year
Lizzie Collins honored. Each year, She Runs It honors extraordinary mothers, celebrating their achievements in business, their leadership at home, and their impact in the community.
Want to Get Mixed Media Modeling Right? Start with Your Data!
In this article advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.
SiriusXM Names Scott Walker As Its New Chief Advertising Revenue Officer
The longtime executive aims to expand the company’s consumer base and improve podcast measurement
Why podcasts are playing a bigger role in brands’ creator strategies
Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast advertising boom.
Interview: Mike Wright and Jason Moore of The Fantasy Footballers
Gavin Gaddis sat down with two hosts of The Fantasy Footballers podcast, a multi-platform podcast that started an exclusive podcasting relationship with SiriusXM back.
A ‘Vertical-Focused Audience Targeting’ Tool Comes To Radio
AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting capabilities.
Adweek articles
Elevating Country-Specific Podcast Sales
Buying podcast ads internationally is complex, but the reward can be well worth it.
Audio Takes Advertising Off Mute and Into the Moment
Visual formats may dominate budgets, but they don’t always dominate attention.
Ad-Supported Music Unlocks Access for Audiences and Advertisers
Opportunities with ad-supported music content will continue to grow, providing both brands and listeners value.
Advertisers Can Make the Buzziest Moments Last Longer With Audio
Brands can make the moment—and their campaigns—last longer on streaming music platforms and podcasts.
AI Doesn’t Ruin Creative—Bad Creative Ruins Creative
The biggest threat to creative quality isn’t artificial intelligence—it’s creative complacency.
Audio Advertising Has Changed More Than You Realize
It's time to stop thinking of digital audio as a nice-to-have for your media plan.
Don’t Abandon Music—It’s Still Where Culture Is Created
When marketers ignore music, they're not only overlooking a channel—they're missing culture’s frontline.
LinkedIn articles
Women & Audio: An Unlikely Story of Friendship and Connection
While this isn’t necessarily a uniquely female experience, women seeking connection or friendship through audio was a clear theme we noted throughout the Women & Audio Report from SiriusXM Media and Edison Research.
Meet the Twin Flames of Digital Audio: Music & Podcasts
Digital audio isn’t just one thing…it’s a spectrum of formats, from satellite radio and podcasts to audiobooks and streaming music. But at the core of this growth are two undeniable powerhouses: music and podcasts.
Zero Clicks, Zero Context: The Death of Display and the Rise of Audio
Audio as an “AI-Resistant” channel. AI systems like ChatGPT and Google Gemini are built around text and image parsing—they don’t natively consume or render audio experiences.
Programmatic ads help auto advertisers navigate marketplace twists and turns
Vehicle segments and ad platforms are crowded, often leaving too many brands vying for the attention of the same audience of auto intenders. Programmatic offers the necessary tools to optimize performance in real time.
Creative Effectiveness: The Untapped Power of Audio
Next to sheer brand size, creativity is the single most effective lever for profit. Not clicks, not targeting, not a dazzling media plan. Creativity. Full stop.
Festival Culture Moves Fast—Here's How Audio Keeps the Buzz Alive
At SiriusXM Media, we’re seeing the ripple effects first-hand: spikes across SoundCloud and Pandora, surges in podcast listening, and creator-led content lighting up social feeds.
The New Wave of Journalism: How Creators Are Pulling Back the Curtain
Digital creators are rewriting the journalism rulebook, one viral post, podcast episode, and YouTube video at a time.
