The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
2025 Working Mothers of the Year
Lizzie Collins honored. Each year, She Runs It honors extraordinary mothers, celebrating their achievements in business, their leadership at home, and their impact in the community.
Want to Get Mixed Media Modeling Right? Start with Your Data!
In this article advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.
SiriusXM Names Scott Walker As Its New Chief Advertising Revenue Officer
The longtime executive aims to expand the company’s consumer base and improve podcast measurement
Why podcasts are playing a bigger role in brands’ creator strategies
Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast advertising boom.
Interview: Mike Wright and Jason Moore of The Fantasy Footballers
Gavin Gaddis sat down with two hosts of The Fantasy Footballers podcast, a multi-platform podcast that started an exclusive podcasting relationship with SiriusXM back.
A ‘Vertical-Focused Audience Targeting’ Tool Comes To Radio
AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting capabilities.
Adweek articles
Digital Audio Is the Missing Piece to Your Video Campaigns
When developing video campaigns, marketers need to build in digital audio to truly engage consumers.
Audio Unlocks Incrementality for Retail Media Network Advertisers
When it comes to your retail media network strategy, consider how digital audio can amplify its success.
How Digital Audio Is Innovating to Address Data and Privacy Concerns
Data and privacy are not mutually exclusive, and neither are targeted, effective advertising and digital audio.
How Podcasters Are Diving Deeper Into Content and Brand Connections
The industry is now experiencing a new shift in how audiences access media: omnichannel entertainment.
Digital Audio Is Effective Across the Funnel—Here’s How to Measure Its ROI
Not only does digital audio have a large, engaged audience, but it's also effective and measurable across the funnel.
For Gen Z, Audio Offers Comfort, Community, and Catharsis
New research from SiriusXM Media And Edison Research dives into understanding Gen Z's mindset about audio.
Women Are Redefining Leadership—And There’s No Going Back
Here are some of the most inspirational, motivational pieces of advice from SiriusXM Media's Pass the Mic interviews with the top female leaders in media.
LinkedIn articles
Festival Culture Moves Fast—here's How Audio Keeps the Buzz Alive
At SiriusXM Media , we’re seeing the ripple effects first-hand: spikes across SoundCloud and Pandora, surges in podcast listening, and creator-led content lighting up social feeds.
The New Wave of Journalism: How Creators Are Pulling Back the Curtain
Digital creators are rewriting the journalism rulebook, one viral post, podcast episode, and YouTube video at a time.
A Year of Discovery, Inspired (and Powered) by Pandora
Learn how Pandora music discovery engages listeners and benefits brands.
How to Speak to Communities That No Longer Want to Be Found
When the world feels overwhelming, audio becomes a refuge. Unlike the chaos of some social media platforms, music, podcasts, and talk radio offer something rare: comfort, connection, and community.
Notes from Pass the Mic: What I Learned from Women in Leadership
Being a part of Pass the Mic from SiriusXM Media has been a joy—and a significant learning experience. In honor of its five-year anniversary, here are the notes from the masterclass that is Pass the Mic.
Lessons from AI in Travel + How it Applies to All of Us
AI is reshaping the travel industry in ways that will make planning—and experiencing—travel more seamless, personalized, and proactive than ever before.
Multicultural Marketing Isn’t DEI—But It Still Owes It a Lot
Studies show that companies investing in multicultural audiences outperform competitors in brand affinity, loyalty, and revenue growth.
