Advertise on YouTube audio content with SiriusXM Media

YouTube audio inventory will be available with SiriusXM Media buys starting Fall 2026. But if you’re interested, we can start building your campaign now. Fill out the form, and we’ll get you connected to a seller.

YouTube audio reaches listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube's vast creator ecosystem. This can include:

• Music playlists on YouTube Music
• Songs with static visuals or album covers
• Podcasts (both audio and video), and yes, even our competitor-owned podcasts
• Talk & interview content

YouTube pinpoints audio-first moments by identifying listening-first content and behaviorial insights like:

• Playing the Trending 20 playlist on YouTube Music
• Listening via smart speaker
• Minimizing video podcasts on web
• Backgrounding a desktop browser

Both 15- and 30-second audio ads are available with a full-screen companion visual.

A variety of different targeting capabilities will be available based off Google first-party signals, such as demographic, geography, contextual, and advanced audience targeting.

YouTube is a top destination for audio consumption, and adding YouTube audio inventory to your media mix or SiriusXM Media campaigns adds incremental reach with your most valuable audiences—from cultural Gen Z trendsetters, to diverse multicultural listeners and passionate sports fans, even local markets.

Yes, absolutely it will. When you purchase YouTube audio inventory with SiriusXM Media, it will contribute to your brand or agency’s JBP.