4 Reasons the New SiriusXM Streaming Network is a Big Deal

Jul 24, 2023

With 75% of all Americans listening to streaming digital audio, it’s clear this current is unstoppable. And advertisers can leverage well-known platforms, exclusive partnerships, transparent inventory, and a variety of targeting options on our network.

The SiriusXM Streaming Network. It’s more than a name change; it’s a game change. Think of the reach of Pandora, SiriusXM, and SoundCloud. We’re talking 97M monthly digital audio listeners, an 87% addressable audience, and 2/3 of all digital audio inventory in the U.S. Now combine that with impressive exclusive partnerships, improved transparency, and better targeting, and you’re looking at a streaming powerhouse. 

So, what does it all mean for advertisers? Let’s get into it.

The SiriusXM Streaming Network is a game-changing powerhouse

1. Platforms Everyone Knows

Pandora, SiriusXM, and SoundCloud are not only household names, but they’re also go-to, high-engagement platforms for the best in streaming music and talk.

  • Pandora: Pandora remains the largest addressable (ad-supported) streaming audio property in the U.S. Advertisers can reach valuable audiences at scale in an uncluttered, brand-safe, and premium audio entertainment environment. 

  • SoundCloud: SoundCloud is a music platform where artists get discovered and breakout because it’s also a social network, where fan enthusiasm about the music leads to social sharing and community building.

  • SiriusXM App: Listeners can take their in-car experience on-the-go with the SiriusXM digital app, which provides a complete audio experience with podcasts, music streaming, live radio, and everything in between.

Audiences love the convenience of the SiriusXM Streaming Network

2. High-Impact, Exclusive Partnerships

Our exclusive relationships* with partners like Audiomack, idobi, Spanish Broadcast System (SBS), and Sonos enable brands to effortlessly extend reach to key audiences all in one partnership. And many of these listeners are young and diverse, giving advertisers more opportunities to reach Black, Hispanic, Gen Z, and affluent listeners.

  • Audiomack: Youth-driven, artist-first, on-demand music streaming platform, allowing creators to share unlimited music and podcast content for free.

  • Idobi: Reaches music and entertainment fans via streaming, online, mobile, live events, and video platforms—each of these centered on the alternative music scene.  

  • SBS: Diverse-owned, the Spanish Broadcast System is a leader in Hispanic audio, recognized for having the most popular radio stations across the top Hispanic markets.

  • Sonos: Attracting affluent listeners and parents with young children, Sonos is a great fit for many advertisers. Expert curation across the full spectrum of music. Sonos is a premium and trusted source to explore and enjoy the full diversity of music.

Reach key audiences with the SiriusXM Streaming Network

3. 100% Inventory Transparency

Our bespoke marketplace of audio publishers unlocks access to an additional 42M monthly off-platform listeners. Advertisers can rest easy knowing our marketplace is 100% transparent and is specially curated to assure top-quality content across music, talk, sports, news, and more! Advertisers get enhanced insight into exactly where their ad budget is delivered.

4. More Targeting Options

From contextual alignment to inventory source to audiences, we have targeting solutions to help advertisers reach the right audiences with the right messages across the SiriusXM Streaming Network. 

  • Audience Targeting: Reach specific audiences based on demos and geos, audience segments, and database matching.

  • Contextual Solutions: Connect to listeners based on interests, activities, moods, language, and mindsets and more.

  • Inventory Source Targeting: Reach audiences on a specific network. For example, tap into the Audiomack’s young multicultural audiences or launch a Spanish-language campaign with SBS. 

  • Advanced Targeting: Options include retargeting, modeling, and database match onboarding with privacy compliant services. 

Get on Board

With 75% of all Americans listening to streaming digital audio, it’s clear this current is unstoppable. If brands want to reach highly engaged, desirable audiences, they need streaming audio in their media mix. And if advertisers want to leverage well-known platforms and exclusive partnerships with amazing quality and precision, the SiriusXM Streaming Network is the way to go. Let’s talk.

*Through a preferred partnership with AdsWizz, a fellow SiriusXM company.


  • 1.

    Comscore Media Metrix, December 2022; Nielsen SiriusXM Custom Study, Spring 2022/Fall 2022; Triton Podcast Metrics, November 2022; Edison Research December 2021 (National Telephone Survey, Podcast Consumer Tracker, Infinite Dial 2021

  • 2.

    SiriusXM Internal Metrics Q4 2022, Spotify Internal Metrics Q4 2022

  • 3.

    Edison Research, The Infinite Dial 2023

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