Top Reasons the SiriusXM Streaming Network is a Big Deal
The SiriusXM Streaming Network has long been a game changer. Think of the reach of Pandora, SiriusXM, and SoundCloud. We’re talking 76M monthly listeners and an 87% addressable audience . Now, combine that with impressive exclusive partnerships, improved transparency, and advanced targeting, and you’re looking at a streaming audio powerhouse. With 79% of Americans ages 12 and up having listened to online audio in the past month—that's an all-time high—it’s clear that this current is unstoppable.
So, what does it all mean for advertisers? Let’s get into it.
1. Platforms Everyone Knows and Loves
Pandora, SoundCloud, and SiriusXM aren't just household names—they’re also go-to, high-engagement platforms for the best in streaming audio and talk.
Pandora: Pandora remains the largest addressable streaming audio property in the US. And that’s not all—it remains a top brand for awareness, with 84% of Americans ages 12+ being aware of the platform. Advertisers can reach valuable audiences at scale in an uncluttered, brand-safe, and premium audio entertainment environment.
SoundCloud: More than a platform but a music discovery destination and social network, SoundCloud is where artists get their big break and music superfans find the music they can’t get anywhere else. Over half of SoundCloud’s audience is Gen Z, and the platform’s listeners are ad-receptive, too, with them being 1.5x more likely to buy brands that are advertised.
SiriusXM: Listeners can take their in-car experience on-the-go with the SiriusXM digital app, which provides a complete audio experience with podcasts, music streaming, live radio, and everything in between.
2. High-Impact, Exclusive Partnerships
Our exclusive relationships with partners like Audiomack, idobi, Sonos, and Dailymotion enable brands to effortlessly extend reach to key audiences all in one partnership. And many of these listeners are young and diverse, giving you more opportunities to reach your ideal audience—whether they’re Black, Hispanic, Gen Z, or affluent.
Audiomack: This youth-driven, artist-first, on-demand streaming audio platform allows creators to share unlimited music for free—enabling listeners to access their favorite, unreleased content. Known for its emphasis on hip-hop and rap, Audiomack boasts a 75% African American audience, while 93% of its listeners are under age 34.
idobi: Known as the premier alternative music destination, idobi reaches music and entertainment fans via streaming audio, mobile, live events, and video platforms. With 24 being the average listening age of its users, brands needn't look any further than here to reach young audiences.
Sonos: Smart speakers continue to dominate home life, with over 100M Americans ages 12 and up owning one. When targeting audiences who love listening at home, Sonos is a great fit for many advertisers—attracting affluent listeners with household incomes over $100K (70%) and parents with children younger than 18 (57%). It’s here where expert curation meets listeners’ most-loved music, shows, and live stations.
Dailymotion: A premium publisher network for video content generated by trusted publishers, Dailymotion allows advertisers to reach a leaned-in, desirable audience in a brand-safe environment. With 50% of its users being college-educated and 77% of users being employed full-time, Dailymotion’s audience is made up of highly desirable, educated, working professionals.
And here’s a pro tip: You can bundle our larger networks, including Pandora and SoundCloud, with any of the above partners for even more scale.
3. 100% Inventory Transparency
Our bespoke marketplace of audio publishers unlocks access to +30M additional monthly listeners. Advertisers can rest easy knowing our marketplace is 100% transparent and is specially curated to assure top-quality content across music, talk, sports, news, and more. Advertisers can rest assured, knowing that they get enhanced insight into exactly where their ad budget is delivered.
4. Advanced Targeting Options
From contextual alignment to inventory source to audiences, we have leading targeting solutions to help advertisers reach the right audiences with the right messages across the SiriusXM Streaming Network.
Audience targeting: Reach specific audiences based on demographics and geographics, audience segments, and database matching
Contextual targeting: Connect with listeners based on interests, activities, moods, language, mindsets, and more
Inventory source targeting: Reach audiences on a specific network. For example, tap into Audiomack’s young multicultural audiences or launch a campaign with Sonos to reach high-earning parents
Engagement and predictive audience targeting: Take your pick from lookalike modeling to scale custom audiences or behavioral retargeting to re-engage listeners who show intent with your brand
Get on Board
If brands want to reach highly engaged, desirable audiences, they need streaming audio in their media mix. And if you want to leverage well-known platforms and exclusive partnerships with quality and precision, the SiriusXM Streaming Network is the way to go. Let’s talk.
