Podcasts

December Podcast Roundup: The Ha-Ha Holiday Edition

Devon Geelan, Manager, Sales Marketing, SXM MediaDec 1, 2023

This December we’re highlighting our star-studded comedy podcast slate to keep you laughing, and full of cheer! Comedy is the #1 most listened to podcast genre , and the audience has grown by 64% over the past five years! These shows are the perfect place to invest ad dollars to reach audiences where other media can’t: while they travel home for the holidays, cook their favorite seasonal recipes, or shop for their loved ones. Comedy lovers are heavy listeners, with 52% listening 10x or more per month (402 Index). We know the holidays can be stressful - don’t let the hustle and bustle bring you down!

Conan O'Brien Needs A Friend Trailer
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Conan O’Brien’s Award Winning, Smart & Silly Comedy

After 25 years at the Late Night desk, Conan realized that despite thousands of interviews, he never made a real and lasting friendship with any of his celebrity guests. So, he started a podcast to do just that. Fans can’t get enough of the show—95% listen to every episode. Deeper, unboundedly playful, Conan O’Brien Needs a Friend is a weekly opportunity for Conan to hang out with some pretty interesting people, including comedians, actors, musicians, and perhaps find real friendships along the way. The audience includes high earners, with 37% having a household income of over $100K. Scale your messaging to this coveted audience by tapping into the full Team Coco network!

Best Friends Trailer
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Sit back for a laugh with your best friends

The holidays are also about celebrating our chosen family. Best Friends is a hilarious, intimate, chatcast hosted by longtime besties Nicole Byer (Netflix’s Nailed It) and Sasheer Zamata (Saturday Night Live). Each week, Byer and Zamata come together to talk about their friendship, unpack current events and try to solve listeners’ questions around friendship, relationships and the more. The conversations are hilarious and meaningful in a way that feels like chatting with your own best pals. That deep connection to the hosts could explain why 80% of listeners reported visiting an advertisers website.

Comedy Bang Bang Trailer
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Enter the Comedy Bang Bang world of character comedy

Join Emmy winner Scott Aukerman in a series of unconventional interviews that blend conversation with today's funniest comedians and character work. Listeners will hear an assortment of eccentric oddballs played by well-known celebrities like Sarah Silverman, Adam DeVine, Nick Kroll, Paul F. Tompkins, and so many more! This long-running fan-favorite has cultivated a devoted audience of comedy fanatics, 45% of which have listened for over 5 years. These listeners are highly engaged and eager to take action after hearing a podcast ad, 54% have bought a product advertised on the podcast.

The Read Trailer
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Tap into loyal culture enthusiasts with Kid Fury & Crissle

The first episode of The Read was released in March of 2013, making hosts Kid Fury and Crissle some of the original podcasters. After nearly ten years, the show’s loyal audience of millennial women, 74% of whom are Black, continues to tune in weekly to get the duo’s “read” on hip-hop and pop culture's most trying stars. Throwing shade and spilling tea with a humorous attitude, Kid Fury and Crissle take no prisoners. No celebrity is safe (unless their name is Beyonce…or Blue Ivy). 

Ask Iliza Anything Trailer
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Iliza Shlesinger answers fans burning questions

Everyone deserves that best friend who delivers blunt advice with impunity. Comedian, writer, and actor Iliza Shlesinger is that person. Every week, people submit their questions to the show, with topics ranging from bad coworkers, unhinged bridesmaids, and a mother-in-law who won't move out. Iliza's answers range from wise and heart-felt to rage-fueled and off-the-wall. She enjoys nothing more than giving incisive life advice to total strangers, sometimes with a celebrity guest in tow. With Ask Iliza Anything, you’ll reach women on the go where other digital ads can’t reach them, since 76% listen in the car.

Join us around the fire for candid conversations

Big Jay Oakerson and Robert Kelly invite listeners and friends to come and hang out by The Bonfire as the blunt and candid duo talk about everything from comedy and entertainment to sports; sharing their stories from the road doing stand-up and giving fans a chance to call in and give their opinions on the topics of the day. The show draws in a large male audience who over-index for being parents, and nearly 1 in 2 earn a household income of over $100K. Tap into these loyal, leaned-in listeners only with SiriusXM!

Interested in advertising on any of the above, or in learning more about the SXM Podcast Network? Let us know in the chatbot or contact us here

Sources

  • 1.

    Edison Podcast Metrics U.S. Genre Ranker Q3 2023

  • 2.

    Source: Nielsen Scarborough Podcast Buying Power, R2 2022 (May 2023), Adults 18+

  • 3.

    Nielsen Scarborough Podcast Buying Bower, R1 2019 (Nov) to R2 2021 (May), Adults 18+, podcast genres you currently listen to. 

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