IAB Fall Upfront 2021: SXM Media Talks Programmatic Podcast Solutions

From flexibility and control to speed of execution, our new programmatic technology is all good news for advertisers. SXM Media’s Vice President of Ad Innovation Strategy, Claire Fanning, sat down with some of our partners and industry experts to chat about the evolution of podcast modernization. Didn’t get to attend the webinar live? Take a peek below at a few of the topics we covered, and watch our full session. 

• Less than 5% of podcast investment is happening programmatically, but there’s a massive opportunity and interest on the buying side. Our panelists share their insights into this disparity and how brands can unlock programmatic solutions for successful campaigns. 

• SXM Media recently did a programmatic podcast campaign with Discovery, and we share the learnings and approach to that process.

• How to maintain the authenticity and intimacy of host-read ads, while doing that at scale.

Our panelists:

Hayley Diamond, Executive Vice President of US Digital Investment at Publicis

Ashutosh (Ash) Gangwar, GM of Inventory Partnerships at The Trade Desk

Regina Sommese, GVP of Paid Media at Discovery