Podcast Playlist: Out with the Old, in with the New

Jun 5, 2025

Summer is here. And to quote the iconic Jaws movie, “You’re gonna need a bigger boat”—a bigger podcast advertising boat, that is. Our podcast slate is growing, and we’ve got the genre-blending hits and rising stars brands have been waiting for. The kind of shows and breakout talent everyone will be talking about—and the ones that’ll have advertisers cashing in big. Keep reading for a sneak peek at what’s ahead.

Get In on the Anti-Gurus

From hangovers to healing, SmartLess Media presents a wellness show like no other: Staying Alive. Hosted by the reality TV show 101 Places To Party Before You Die duo, John Gabrus & Adam Pally, these two hilarious besties deliver a fresh spin on the self-help content you know and love, documenting their mission to turn their lives around through real, honest, and "grossly forthcoming" conversations about health and wellness. This one's for the everyman, trying to navigate life's complexities while battling hangovers and dodging dad bods. With plenty of laughs, questionable advice, and the occasional emotional breakthrough, Staying Alive is a judgment-free zone for anyone who's ever tried (& failed) to drink a green juice without gagging.

Reach the Next Generation of Biz Moguls

Stanford roommates-turned-startup-founders Phoebe Gates and Sophia Kianni are doing the thing—while juggling real-life chaos, career curveballs, and the occasional cringe-y LinkedIn come-on. This isn’t another polished “how I made it” story. The Burnouts gives an unfiltered look at two Gen Z changemakers and what it really means to build something meaningful while juggling career uncertainty, life messiness, and questions that hit harder than expected—like how womanhood and family factor into pitch meetings. From decoding financial literacy, driving social impact, and networking in fashion-tech, the duo offer a behind-the-scenes look into their daily grind. And through exclusive chats with thought leaders, female founders, and visionaries shaping culture and business, the Unwell show speaks to a next-gen audience that values transparency, hustle, and humor. It’s the perfect show for advertisers who want to reach fashion and tech-savvy professionals, socially conscious consumers, and aspiring entrepreneurs who keep it real.

Scale Your Messaging

Oye, the SiriusXM Podcast Network’s newest partner, Sonoro, has officially arrived. This global entertainment powerhouse brings premium, culturally rich content to life across audio, TV, and film. From everyday convos to telenovela drama your abuelita canceled domino night for, Sonoro delivers stories that stick. With celebs like Emmy-winner Mario Lopez, Danny Trejo (Spy Kids, Machete), and Xochitl Gomez (DWTS S32 winner, Marvel’s Dr. Strange in the Multiverse of Madness) at the helm, the network taps into a multicultural, multigenerational audience that advertisers can’t afford to miss. And their content is offered in English, Spanish, and Spanglish, appealing to a wide spectrum of Latino listeners. For advertisers, that means access to a deeply engaged audience, cultural credibility, and fresh creative opportunities at scale.

Join the Conversation

The Smerconish Podcast is your ticket out of a media silo. Hosted by CNN’s Michael Smerconish, this podcast cuts through the noise with spirited, lively, and civil discussions on the issues shaping the world today. With a loyal, engaged audience of decision-makers, professionals, and socially-conscious listeners, the show brings independent viewpoints and fact-based insights to every conversation. Listeners of the show are educated, influential, and tuned into the world as we know it—the kind of consumers who make big decisions, set trends, and value thought leadership. Whether the topic is sports, culture, technology, or current events, advertisers can tap into a deeply attentive and trust-driven space.

Partner with the Best of the Best

Some people just have it. You know, those who are the most magnetic and enthralling people in the room, the ones who have that certain je ne sais quoi. These people drive culture, shape conversations, and inspire others to think bigger. And NBC’s Nicole Wallace is on a mission to round them up in her search for truth, decency, and connection on her new show, The Best People, coming this June. She’s bringing the star power with A-list guests like Sarah Jessica Parker, Jason Bateman, Rachel Maddow, Idina Menzel, and Glennon Doyle. It’s smart, compelling, and deeply human storytelling from one of the most trusted voices in journalism. Don’t miss the opportunity to align your brand with a show that celebrates brilliance, integrity, and influence.

Get behind the content listeners want to hear and partner with the SiriusXM Podcast Network. Let’s chat.