Podcast Playlist: Sizzlin’ Summer Hits
Alexandria Caggia, Specialist, Podcast Sales MarketingAug 8, 2024Get ready to crank up the heat with our summer podcast playlist, jam-packed with the hottest conversations and talent. Capture the essence of the season with our exclusive podcast offerings, from TV show recaps to relaxation techniques and everything in between. Think of it as your insiders’ guide to the soon-to-be hits of the summer.
Amp Up the Star-Power
Did you know one in three TV & Film listeners tune in to podcasts to get to know their favorite celebrities on a more personal level? Lucky for them, this September, SiriusXM is launching one of the most anticipated releases of the season, Sidebar: A Suits Watch Podcast. Join former Suits stars Patrick J. Adams and Sarah Rafferty as they watch the hit show for the first time. With each episode, the duo reminisce about their experience on set, catch up with fellow castmates, and expose shocking behind-the-scenes stories. And who knows? They just might learn why it has become every zillennial's guilty-pleasure show nearly a decade after it originally aired.
Celebrity Chats and Big Laughs
Hosted by three witty comics with over 25 years of friendship, SmartLess brings constant laughs, bromance moments, and the occasional roast. In each episode, the three actors-turned-podcasters, Jason Bateman, Sean Hayes, and Will Arnett, are joined by a different mystery celebrity. Upon its launch in 2020, the series quickly rose to the top of the charts, eventually ranking as the number one Comedy show in the US. Not to mention, over 30K fans across the country have attended their live show, and half a million people follow SmartLess across social media. Needless to say, brands hoping to reach highly engaged audiences at scale needn’t look any further. Keep an eye out for this promising release coming to the SiriusXM Podcast Network this August.
Nama-Stay Connected with Leaned-in Audiences
This summer, SiriusXM Podcast Network listeners are devoting themselves to self-discovery and self-care, with nearly one in two planning to prioritize their mental health this year. That means, there’s no better time or place for brands to connect with wellness-focused women than on the new season of Making Space, premiering this September. In this season, Hoda sits down with those who have inspired her personally, taking her journalistic pursuits to new heights. Throughout the span of her twenty-year long career, Hoda has rightfully earned four Emmy wins and 19 nominations, becoming one of the most inspirational voices of today—no wonder Making Space has soared in popularity, reaching hundreds of thousands of highly motivated millennials and Gen Xers each week.
Support the Initiative
In their latest co-production, Project Hawaii, Wavland and audiochuck have joined forces with the Hawaii Innocence Project to shed light on one of the biggest investigations in Hawaiian history: the mysterious disappearance of Dana Ireland. As always, the true crime powerhouses will keep the victims at the heart of every story, appealing to a passionate community of female listeners who yearn for justice. With past chart-toppers like Drowning Creek and CounterClock blazing the trail, we can be sure this brand-new 14-episode docuseries will hit number one on the charts soon after its release in mid-September.
Make Every Ad Count
This August, CNBC will throw a new and exciting story into the mix with The Crimes of Putin’s Trader. Narrated by Senior Washington Correspondent Eamon Javers, this is the not-so-secret story of a Russian oligarch who hacked his way to a million dollar fortune, and the FBI team who brought him to justice. This title was tailor-made for advertisers hoping to reach highly educated millennial men with a passion for history and foreign affairs. And, per our recent user study, two in three news podcast listeners say podcasts give them something to discuss with friends and families. So you can be sure that this captivating tale will be shared long after the series wraps.
Want to stay ahead of the curve by partnering with the SiriusXM Podcast Network? Let’s chat.
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