Tech Talk with Cassy Hough: Episode 10 with Lauren Chesley

In this episode of “Tech Talk”, Cassy D. Hough (she/her) interviews Lauren Chesley (she/her), Retail Head of Industry at SXM Media. Sub five- minutes, they discuss retail + tech and the rise of phygital experiences and how audio can bridge the gap.

Definition of phygital: the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interaction experience for the user.