The Ultimate Podcast Advertising Workbook

Your Step-by-Step Guide

A peek inside:

• What's the why? Establish your strategy and define your goals.

• Who's your audience? Identify your audiences, content, and segments.

• Prefer a format? Understand the ad types and what you're buying.

• Thought about creative? Read our best practices and tips and then draft your ad.

• Now what? Check your campaign from 10,000 feet.