The biggest audio ecosystem just got bigger
Audio is much more than a channel. It’s where people spend most of their time, follow their favorite creators, deepen their fandoms, and connect with culture. SiriusXM Media gives your brand access to it all, at the largest scale, with one partner.
Tap into the largest digital audio scale in the US
Bigger reach means bigger opportunity. Our wide-ranging audio ecosystem includes the most popular platforms and trusted creators—SiriusXM, Pandora, YouTube, SoundCloud, and podcast network—reaching listeners everywhere they’re listening. This makes us 2x bigger than any other audio partner.2
Show up in more moments with YouTube audio ads
SiriusXM Media added YouTube to its network, growing its total reach to 255M listeners— 2x larger than any other competitor.2 All to deliver advertisers incremental moments within the audiences that matter most: Gen Z, multicultural, local, and more.
Activate across more platforms—even beyond audio
Audio has become so big, it has transcended the medium itself. As audiences have moved across platforms to follow the voices they love, we have, too. Our campaigns now include extensions into video, social, even live.
Find more of your audience
Reach 10M more Gen Z listeners than the next leading audio partner with SiriusXM Media.2
Unlock more than 30M incremental Hispanic and Black listeners with YouTube audio.2
Tap into real-time local culture at scale with the #1 partner in all 205 US markets.1
Results so big, you can’t ignore them
Success StoriesSprite Hot Seats: Turning Sonic Science into Sensory Theater
Apr 9, 2026
Success StoriesA Pepsi Campaign Taps into Cultural Nuance to Boost Favorability
Mar 25, 2026
Success StoriesDigital Audio Ads Deliver 80K Conversions for Visit Dallas
Mar 16, 2026
Success StoriesPandora Helps Travelers Discover Pure Michigan’s Fall Magic
Jan 12, 2026
Audio continues to grow
In a world where attention is finite, audio consumption is not. While consumers are limiting screentime and avoiding social media: Audio is continuing to grow in both popularity and time spent.