Your back-to-class advertising guide
Before and after the school bell rings, digital audio is the thing living in the ears of students and their parents. These listeners—especially Gen Z—spend over four hours a day with audio, giving advertisers ample time to reach them wherever they are on their shopping journey. By adding digital audio to your ad buy, your brand can show up in students' backpacks as they head back to class.
Take a look at your back-to-class syllabus
In this guide you’ll learn:
Why digital audio is a must-have for any campaign
How listening and back-to-class shopping intersect
What we know about listener behavior during the back-to-class shopping season
How audio influences and impacts consumers
How to build an A+ back-to-class campaign with us
Audio’s big impact on a small shopping window
Most back-to-class shopping happens in an incredibly tight window, with six in 10 students (and parents) starting and finishing their supply shopping within 30 days. Our latest guide gives you the insights and tools to reach these would-be shoppers when they’re in the right mood at the right moment—right where you want them on the path to purchase.
Insights to ace the back-to-class season
Digital audio should be part of your campaign’s core curriculum. Without it, you’re missing key timeframes where consumers are out and about and ready-to-shop. Audio advertising is turnkey, scalable, and effective. And because we know exactly what our listeners engage with, we can help you build compelling, ear- and eye-catching campaigns.
Find your perfect study buddy
How do you make a meaningful connection with consumers when their time and attention is limited? Our guide will show you the way. Download it now to study up on back-to-class best practices.
