Discover How Music & Moods Move the Needle with Consumers

Angsty. Chill. Celebratory. Focused. They’re more than just moods—they’re your gateway to a more connected, timely, and effective ad campaign. And you can find them all happening on Pandora and SoundCloud.

Music plays a crucial role in shaping these (and many other) feelings and moods, helping to boost the good times and offer a respite during the hard ones. Just consider this: Over seven in 10 listeners say music improves their mood, relaxes them, or makes them happy. And in our next webinar, we’re going to show you how to tap into this powerful connection with mood and activity targeting to create campaigns that reach the right listener, at the right time, with exactly the right message.

Tune in as we share:

• Proprietary insights straight from our listeners on how listening to music shapes their emotional and lived experiences—and how they feel about the ads they interact with in the process

• A deep dive into how our leading mood and activity targeting adtech bolsters the timing, delivery, and perception of your messaging

• Data-backed tips and strategies from our creative experts on how to use the innately emotional environments found on Pandora and SoundCloud to craft more effective campaigns