Audio advertising for the pharmaceutical and health industry

Health is often a routine: taking morning meds, running to appointments, hitting the gym. With audio, you can get listeners’ attention when they’re all ears. In fact, 87% of our podcast listeners listen to audio during moments that matter to pharma.

We have the richest audience dataset in audio. Which means not only can you target key segments like healthcare professions and fitness, health food, and workout music enthusiasts, you can also target by location, behavior, activity, suitability, brand safety, and much more. All to ensure your message lands with the exact listener you want in an environment that makes sense for your brand.

Podcast hosts have completely transcended audio—breaking into social, video, and even real-life events. Which means, you can engage SiriusXM Media podcast hosts for modern-day, omnichannel influencer campaigns for your health and wellness brand.

We know you have a lot of information to deliver and audio is one of the best formats for that. In fact, SiriusXM Media has created special audio formats just for the pharmaceutical industry, making special exceptions for 60-second spots across our platforms. And even more important: A third of our podcast listeners would prefer to hear ISI without any accompanying visuals.

Audio drives net-new incremental reach on top of your current media buy. Even more so when you activate across SiriusXM Media’s full portfolio of streaming music, podcasts, and SiriusXM satellite. In fact, in a recent campaign for a pharmaceutical drug, the brand achieved 52% incremental reach and 1.3M unique impressions when they added podcasts to their streaming buy.

Listeners have an emotional relationship with audio. They turn to it to lift their moods or give them advice. 54% of our podcast listeners ages 25–54 press play on podcasts when they want to learn something new. This creates the perfect environment for your brand to reach an actively engaged and curious audience.

A treatment is nothing without accurate results. Thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality to ad effectiveness to campaign success. From MMM modelers to attribution, work with us and our vast network of measurement partners to build a measurement strategy that delivers you exactly what you need.

Audio advertising is the perfect medium for pharmaceutical and healthcare campaigns. SiriusXM has special audio formats that we created for the pharmaceutical and healthcare industry to address ISI, making special exceptions for 60-second spots across our platforms. In fact, a third of our podcast listeners would prefer to listen to ISI without any visuals.

A SiriusXM Media audio campaign can target key patient and health-interest audiences like healthcare professions and fitness, health food, and workout music enthusiasts. Because we have the richest dataset in audio, you can also target by location, behavior, activity, suitability, brand safety, and much more.

SiriusXM Media uses logged-in user data, advanced targeting, and tracking capabilities, to measure ad quality, ad effectiveness, campaign success, and more. From MMM modelers to attribution, work with us and our vast network of measurement partners to build a measurement strategy that delivers you exactly what you need.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 170M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours