The Digital Audio Download: Your Share of Ear Readout

The latest Share of Ear report from Edison Research dropped. The findings are great for digital audio, and the news is even better for advertisers. In an ever-fragmented media landscape, digital audio delivers four hours and 24 minutes each day to reach audiences.

Here are four things you need to know before launching your next campaign.

1. Audiences Spend 61% More Time With Digital Audio

From songs, to sports, to podcasts, to live talk, love for audio is one of the great unifiers. Pretty much everyone has something they’re listening to at any given moment. And it shows—especially for digital audio lovers.

2. Two-Thirds of Listening Is Digital

With the advent of satellite radio and ubiquity of connected cars, listeners have been falling off the AM/FM dial for years. Since 2015, daily share of listening is down -31% with AM/FM radio. Audiences are no longer beholden to what’s on the radio at a given time or in their area, so they’re shifting to digital audio—and it stays with them when they leave their vehicles. And whether they’re tuned in on the go or at home, they’re listening across multiple devices.

• 38% Mobile device

• 30% AM/FM

• 10% Computer

• 6% Internet CTV

• 5% SiriusXM

• 4% Smart speaker

• 3% Other devices

3. 60% of Digital Audio Listening Happens at Home

Audiences turn to digital audio throughout the day, no matter where they are. Over seven in 10 podcast listeners list the fact that podcasts are easy to access no matter what the day brings as a benefit. And 85% of streaming audio listeners say they want the audio content they enjoy to be available wherever, whenever. Well, that place is home 56% of the time.

4. Music Makes up 74% of Listening

It’s music FTW. And with fewer ad breaks for listeners and higher SOV for advertisers, streaming audio is a win-win. But even with music accounting for so much of the time spent with digital audio, podcast listening is driving consumption of non-music content, including personalities/talk, news and information, and sports. There are 158M monthly podcast listeners in the US, with listening showing +49% growth since 2020.

5. Across the Spectrum, Audiences Prefer Digital Audio

Across age, identity, and background, there isn’t an audience you can’t reach with digital audio. Digital consumption accounts for way over half of all audio listening for key audiences.

We’ve Got Their Ear

If you want to reach audiences with digital audio, look no further. We reach 160M Americans across our platforms with the best in music, podcasts, and talk with both streaming and live programming. If you’re ready to take your share of ear, let’s talk.

Learn More About the Digital Audio Opportunity