Digital Audio

AQ Academy: 3 Reasons You’ll Want to Take Our Digital Audio Advertising Masterclass

Aug 4, 2021

As the go-to experts in the audio entertainment industry, we’re always excited to share the latest in the audio world—and this time, we’re back to innovate the game. We created a new way to gauge and improve your audio knowledge, and we want you to get in on it. Welcome to AQ Academy.

We’ve put together a first-of-its-kind eLearning platform designed to build up your audio smarts and elevate your campaigns, so you can rock the digital audio advertising world.

First thing’s first: what is an AQ? AQ stands for “Audio Quotient.” It’s kind of like “IQ” or “EQ,” but a whole lot more useful. That’s because with your AQ knowledge, you’ll be able to walk away with these perks (to name a few):

1. Understand the latest audio technology and changes in the industry

Today’s audio world is constantly evolving, and there’s no shame in admitting it’s hard to keep up with all of it. Luckily, our SXM Media team is always ahead of the curve. Who better to teach the power of audio advertising across satellite, streaming, and podcasts than our pros who have paved the way in the industry?

We’re all about creating memorable experiences for the advertiser and the listener, and these courses do just that. They’re fun, interactive multimedia experiences (because we don’t like sitting through boring lectures either). Our on-demand courses are also self-paced, so you can pick up where you left off whenever you’re feelin’ it. Log in from any device, anywhere that works best for you. And, choose the classes that sound interesting, or go ahead and take ’em all to become a digital audio all-star.

2. Boost your job skills, and take the reins as the digital audio expert at your company

AQ Academy is for everyone. No, really, it’s for advertisers and creatives of all skill levels, and businesses of all sizes. Whether you’re just starting out in your career or have been at it for years, our courses cover topics you care about, like planning and measuring digital audio and how to find your brand voice. Get the knowledge and info to create and lead your next killer audio campaign. Fair warning: you might get a lot more attention at work as the company’s audio whiz, but this is a good thing—you’ll be a pretty valuable resource for your business and your clients.

3. Become a certified expert in various areas of audio advertising

As you complete the courses, you’ll earn audio certificates and badges that you can brag about—err, post about—on social media.

Certificates you can earn:

  • Digital Audio Advertising Principles. If you’re looking to increase your general knowledge of digital audio advertising, this one’s for you.

  • Podcast Advertising Principles. Introduce you to the intimate environment of podcasts, where listeners are highly engaged. We’ll dive deep into the advertising side and teach you how to use this medium to reach your target audience.

  • Creative Principles. This collection of content is designed to inspire creatives in the digital audio advertising space. Crafted by our leading audio creative consultancy, Studio Resonate, we’re letting you in on over a decade’s worth of knowledge and best practices in ad production. Claim your certificates in the following areas:

    • Creative Audio Principles

    • Creative Strategy Principles

    • Copy Principles

    • Design Principles

In addition to the certificate tracks, you can access all of AQ Academy’s specialized audio courses to earn additional badges on the platform. We’ll be adding more courses in 2021 to keep content fresh and relevant, so keep your eyes peeled.

GroupM Joins Us on Our Audio Education Mission

At the end of the day, we want to keep spreading audio education and support our agency partners, clients, and creative community.

We’re excited to share that GroupM, the world’s leading media investment company, partnered with us for our launch of AQ Academy. Since the very beginning, when we had our vision and scribbles for AQ Academy, GroupM has been by our side hyping us up. They confirmed that people would get pumped to have an audio-specific eLearning platform, and they gave awesome insight into our content and course topics. They know what planners, buyers, and strategy teams want to know in order to navigate convos with their clients about digital audio advertising. And congrats to GroupM for becoming the first media mavens to earn their Digital Audio Advertising Principles certificate—woohoo!

With exponential growth in podcasts and smart home devices, audio is becoming an integral part of many of our clients’ media plans. It’s an intimate medium that reaches consumers during the in-between moments in their day, and SXM Media is a part of many of those moments. As we invest more into digital audio, AQ Academy further deepens our team's audio intelligence in this evolving and growing medium.

Jessica Brown, Director of Digital Investment, GroupM

Ready to get on board and level up your AQ? Visit to get started, and become an audio pro in no time.

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