Celebrating Creativity through Motion: Taco Bell & Sponsored Listening

The advertising community gathers at Cannes Lions this week to celebrate the power of creativity. At Pandora, creativity is the beating heart of the music people discover and love. It’s also the lifeblood that advertisers pour into their work to create a truly connected experience for their audience.

This week, we're #celebratingcreativity by showcasing our innovative brand partners and their inspirational campaigns that feature attention-based media solutions through the use of Sight, Sound, Motion, Storytelling and Social Change.

Taco Bell disrupted the QSR category by breaking into a new meal occasion, rounding out their menu from Breakfast to Late Night. When it came time to make a major disruption with their audience, they turned to Pandora for their attention-based media solutions and scale among Millennials. Taco Bell teamed up with Pandora on their launch for Sponsored Listening, allowing the brand to reward their target audience with an hour of uninterrupted listening in exchange for watching a Taco Bell video.

Impact

• 28% lift in message association
• 16% lift in product association
• 26% lift in awareness
• 15% more likely to visit

You don’t need to attend Cannes to know that creativity is the currency of our culture.

To read the learn more about Taco Bell and Sponsored Listening click here

^{1 Millward Brown Digital, June 2015 2 Placed Attribution, April-May 2015}

Sight Pandora's Visual Ad Experience

Sound Esurance & Serial

Storytelling Ford & Their Custom Brand Station

Social Change Ad Council & Sponsored Listening