Creative Testing for Audio

Mar 26, 2018
Creative Testing for Audio

In this episode of Power of Audio, we spoke with Scott Simonelli, Founder and CEO of Veritonic. A partner to Pandora, Veritonic is an analytics platform for sound, that provides machine learning metrics and marketing response data. Our Group Creative Director Lauren Nagel hosts this special episode in which we dive deep into sonic branding, the unique storytelling power of audio, and creative testing methods for measuring the effectiveness of a sonic brand.

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