Draft Your Fantasy Podcast Campaign with Fantasy Footballers

Looking for engaged audiences? Across demographics, you won’t find a more passionate, attentive audience than sports fans. No matter the sport, fans are cheering in stands, tuning in to live broadcasts, following athletes, digging into post-game and season analysis, and taking in every interview. That’s a lot of time, effort, energy—and opportunities for brands to reach large, diverse consumer groups. And that goes (at least) double for fantasy leaguers.

Fantasy Sports: Where Fans Make the Plays

Fantasy sports enthusiasts aren’t just consuming sports content, they’re studying it, obsessing over every detail, and using it to up their game. Nearly a one in four sports fans have participated in fantasy sports, and 41% of sports podcast listeners are engaging in fantasy spots. Fans are drafting dream teams in basketball, soccer, golf, MMA, and even boxing. But the real MVP of the fantasy sports work is football—and the Fantasy Footballers podcast is the go-to guide.

The Go-to Show for Fantasy Sports Fans

Fantasy Footballers is the #1 fantasy football podcast and they’ve won over 30 awards. Fantasy leaguers are changing what it means to be a part of the team—they’re locked-in, making big plays with brand engagement and taking action after listening to the show. At this year's Podcast Movement, the Fantasy Footballers hosts sat down to chat about their smash-hit show, and they highlighted the power their fans bring to the advertising game.

Draft a Winning Campaign

As the leading fantasy football podcast, the guys behind Fantasy Footballers know how to reach sports fans. They know just the right plays to score big across platforms, connecting listeners with the brands they know and trust—and they’re doing it across platforms.

There are over 6M people tuning in monthly to listen to the podcast, but with the state of podcast content evolving, we’re seeing the numbers rise across YouTube and social media, too. At its peak, the Fantasy Footballers podcast sees 3M monthly views on YouTube, and the 885K+ fans plugged into their social pages are adding to the momentum.³ No matter the time of year, the Fantasy Footballers podcast is there for sports fans, getting them excited for pre-season, mid-season, and all the way through off-season, and your brand can be there every step of the way.

Sports Podcasts FTW

Sports media has completely evolved—what started as live radio coverage and TV broadcasts has expanded to podcasts, docu-series, social media, expert analysis, fantasy leagues, cover stories and features, and so much more. And sports podcasts are hitting new heights and scoring big with fans and advertisers alike.

Sports podcasts provide access to expert advice unlike any other platform. And they play a key role in highlighting insights, fantasy updates, player stats, and more. They’re a great tool for listeners who enjoy fantasy leagues and sports betting, like 60% of listeners who say sports audio like podcasts and satellite are a must for sports betting. Advertisers looking to get in on the action can reach these plugged-in, passionate, and dedicated listeners across content like podcasts, SiriusXM, social media, streaming, and video.

We found that a whopping 92% of sports podcast fans are taking action after hearing a podcast ad. And you can count on those numbers staying steady when you see that 71% of sports podcast listeners have a routine of listening to or watching the same shows each week.

Be A Part of the Sports Fandom

SiriusXM Media is home to an extensive sports podcast selection, including over 300 sports podcasts that bring in an average of 18M monthly downloads. And Fantasy Footballers takes you even further—they shine in the podcast world, but reach across SiriusXM, social media, and YouTube, and our ads are served across all of them. Choose from a roster of solutions to complement existing podcast campaign strategies, like comprehensive targeting that zeros in on demographic, inventory, or category. Or take advantage of messaging that aligns with show content and resonates with listeners like host-reads, studio sponsorships, sponsored segments, and more.

Make Your Brand Fantasies A Reality with SiriusXM Media

You’ve got the products, and we’ve got the roster—be a part of the leading sports podcast and the sports network that makes your brand feel like a winner. Ready to score points with sports fans? Let’s talk strategy.