January Podcast Roundup: Back to Business

It’s a new year full of opportunity, and we mean business. Business-focused podcasts, that is.

With 2025 in full swing, it’s the perfect time to tap into a highly motivated audience eager to invest in themselves, set new goals, and level up their lives. Whether it’s improving financial literacy, navigating the world of business, or staying ahead of the economic curve, audiences are hungry for knowledge. In fact, 61% of podcast listeners 18+ say podcasts help them learn new skills or information. Luckily, our partners at CNBC, QDT, and Freakonomics have just what it takes to give your brand the upper hand, with expert insights, industry trends, and tangible takeaways that resonate with today’s savvy audience. Become a boss at effective ad integrations by partnering with SiriusXM Media’s impressive roster, and ensure your messaging reaches the right audience with precision and impact.

Crash Course in Economics

We’ve all wondered how pistachios went from being your grandma’s go-to at a family gathering to a billion-dollar product lauded by celebrities in Super Bowl ads. Or, who’s the secret snack overlord pulling the strings behind the not-so-exciting treats in your office vending machine? Well, for those curious about the hidden forces driving everyday business decisions, add The Economics of Everyday Things to your queue. This show draws in a dynamic and diverse audience of 18-44-year-olds, an advertiser's goldmine for reaching an eager-to-engage, trend-conscious demo.   Each topic covered by the one and only Zachary Crockett spans generations, capturing the interests of Gen Z, millennials, and Gen X alike, meaning brands have a unique opportunity to align with culturally relevant content that heavily resonates across age groups.

Girls Just Wanna Have Funds

It was 80’s IT girl Donna Summers who belted out, “She works hard for the money,” and it’s that same hustle and grind women today are still striving for. But how are they doing it? By listening to podcasts, of course. Research shows women 18-34 are more likely to say podcasts help them tackle financial and career goals, with a 120 index. Enter Money Girl, the perfect audio companion for women on the go, hustling to chase their dreams, make power moves, and take charge of their finances—with little time to spare. In less than 20 minutes, host Laura Adams empowers and educates young women on everything from budgeting to investing and building wealth—helping them take control of their financial future, one episode at a time. Advertisers can join in and connect with a community of goal-oriented listeners keen to achieve their ambitions in the new year. 

Invest in Yourself

Step inside the mind of one of Wall Street's most respected (and often entertaining) hedge fund managers—Jim Cramer. His CNBC show, Mad Money, takes listeners through the chaotic, unpredictable world of investing, with an insider perspective delivered straight from the expert himself. With his signature Lightning Round, where he gives rapid-fire buy, sell, and hold opinions on stocks, Cramer’s no-holds-barred insights are designed to help his predominately male (83%) listenership learn the tricks of the trade. Advertisers looking to reach financially astute consumers can capitalize on this loyal following, offering products and services that best align with the fast-paced, high-stakes nature of the market. Whether it’s tech gadgets, financial tools, or lifestyle products, brands can leverage Cramer's reputation to engage a highly sought-after demographic eager to stay ahead of the curve.

B2B Your Own CEO

Get your brand in front of ambitious go-getters who mean business with The $100 MBA Show. Host Omar Zenhom provides empowering tips and tricks to help entrepreneurs grow a profitable, thriving business. These no-fluff episodes are jam-packed with business-building training from top industry experts and actionable bite-sized lessons on entrepreneurship, delivered in 10 minutes or less. This male-skewing title is the perfect place for advertisers to reach a diverse, success-driven listener segment ready to take action.

Mo’ Money, Less Problems

CNBC's Fast Money is your ticket to the pulse of Wall Street, where the world’s top traders deliver swift analysis, hot takes, and expert predictions—all in real time. For brands looking to reach the sharpest minds in the market, the show attracts investors and entrepreneurs who thrive in the frantic, cutting-edge environment of all things finance—seeking products, tools, and services that give them a competitive edge. As listeners tune in, they’ll hear an in-depth dissection of the latest market moves with host Melissa Lee and a rotating panel of esteemed guests. Maximize your reach by scaling your messaging across CNBC’s top-rated business podcasts. 

Unlock the Secrets of the Trade

Tune in to CNBC's Closing Bell, where industry-leading journalists and market experts dive deep into the biggest stories, stock movements, and emerging trends, offering viewers a comprehensive wrap-up of the day’s trading action. From breaking news to expert opinions, Closing Bell ensures listeners are always in the loop and prepared for what’s next in the high-speed world of finance.

Advertisers eager to connect with household decision-makers will find this CNBC title as the perfect outlet to do just that. Reach high-net-worth individuals and top-tier investors who turn to the show for its sharp market insights and forward-looking strategies. 

Make this year your most impactful by collaborating with SiriusXM Media’s business-centric shows and high-value hosts. Interested? Learn more and chat with us today.