June Podcast Roundup: United in Pride

This month, we’re cranking up the volume on bold—celebrating the fabulous, brilliant LGBTQIA+ voices across the SiriusXM Podcast Network. Unlike traditional media where queer stories were often sidelined, podcasts offer a stage where every identity, every experience, and every shade of uniqueness is front and center. And guess what? These shows don’t just entertain—they influence. A whopping 90% of LGBTQIA+ listeners have taken any action after hearing a podcast ad. Translation: this audience listens, laughs, loves—and happily swipes that credit card. Like Elton John rocking a sequined jacket, our hosts shine bright with charisma, talent, and a little bit of nerve that keeps listeners coming back for more. Come for the content, stay for the unparalleled reach, and celebrate Pride all year long. 

The Not-So-Hidden History of NYC

Travel through the depths of time and into a treasure trove of culture and community with The Bowery Boys. In each episode, hosts Greg Young and Tom Meyers rummage through centuries of tales about the city that never sleeps: New York, New York. From the huddled masses on Ellis Island to the scuzzy theaters of 1970's Times Square, the dynamic duo calls attention to the forces behind the city’s overarching magnificence. Over its eighteen year run, this beloved history podcast has become home to a highly engaged audience of affluent New York residents with a strong affinity for travel (73%) and literature (83%). Not only that, the show has reached new heights, with one of their episodes snagging a Webby award for Best History podcast. 

Quiz Me Baby, One More Time 

From the mind of Sean Hayes of Will and Grace and the team that brought you SmartLess and Bad Dates, comes the short-form series that has everyone talking: ClueLess. Every episode, Sean goes head-to-head with A-list celebs in a series of puzzles, riddles and rapid-fire trivia. His co-host, Elliott Kalan (The Daily Show), is the ultimate game master keeping score, enforcing rules and organizing gameplay. From Monopoly to word centipede to monkey in the middle, listeners have a chance to interact and play along—submitting their own puzzles to stump Sean and guests on future episodes. This bodes well as 43% of LGBTQ+ listeners enjoy podcasts that often make them feel like they’re a part of the conversation. With its built-in fanbase, LGBTQIA+ representation, and game-forward format, ClueLess offers bold, brand-friendly integrations—from presenting sponsorships to custom puzzle segments and listener challenges. Picture Will Shortz's NPR puzzle segment, only funnier.

Where Culture Gets Clocked

Think of Vibe Check as a weekly hangout with the smartest, funniest group you’ve ever been a part of—if that crew had Tony Awards, best-selling books, and decades of journalism under its belt. Hosted by Impact Award recipient Sam Sanders and his two incredibly intelligent confidants Saeed Jones and Zach Stafford, the show lays it all on the table—from Beyoncé’s latest tour, to on-site Met Gala hot takes, to the wild ride of American politics, the hosts break down the headlines, internet chaos, and feelings behind it all. Whether you’re doomscrolling or deep in an internet spiral, this iconic trio is here to vibe through it together with laughter, real talk, and vulnerability. Their vibrant audience is smart, unapologetic, passionate, and always on the pulse of culture, as 59% of LGBTQIA+ listeners say podcasts feel like a reflection of their values, interests, and identity. Partnering with Vibe Check means tapping into a community that values authenticity, equity, and a really good meme.

Three Peas in a Pod(cast)

Hang out with a group of friends that’ll enrich your life, uplift your spirits, and encourage you to be the best version of yourself on The Friend Zone. IRL besties Fran Medina, Assanté Smith, and Dustin Ross have created a deeply engaging show with one sole purpose: to disrupt the status quo. And every Wednesday, the trio does so by delivering thoughtful conversations around mental health and random takes on sizzling hot topics. As such, the show has become a source of connection and companionship for queer listeners, 50% of whom say the hosts feel like they could be their friend IRL.

It’s Ok to Be a Hot Mess

Everyone’s favorite realtor-turned-reality-tv-star-turned-radio-personality Jeff Lewis, is adored for his signature no-filter honesty and unvarnished approach to storytelling. His successful satellite show and podcast, Jeff Lewis Has Issues, embraces imperfection and doesn’t shy away from the messy parts of life. From legal custody battles, to monster in-laws, to heated arguments with neighbors, to drama with his staff, Jeff lets it all out on the air. With this kind of real talk, advertisers have an opportunity to show up authentically in front of a diverse, engaged audience that love when advertisers just get it, as 78% of LGBTQIA+ listeners appreciate it when hosts are authentic and uncensored. It’s not just advertising—it’s joining a conversation that resonates and helps people navigate life through resilience and humor.

Interested in advertising on one of these shows? Let’s chat.

Dive In to Pride