Less Hype, More Heart: Real Reach (and the Data to Prove it)

When it’s time to decide on an advertising strategy, choosing the right media partner is key. Whether you’re looking at audience addressability, ad experiences, or total reach, knowing the data is accurate beats out hype every time. 

As you dive deeper into finding the right fit for your brand, let’s discuss the powerful data SiriusXM Media brings to the table. 

The Heart of the Matter: Addressability

We’re home to the largest digital audio advertising ecosystem in North America—reaching 160M listeners (that’s one in two Americans aged 18 and up). And a massive number of our listeners across streaming, podcasts, and SiriusXM are addressable, meaning more people consuming ad content and more ears to hear what your brand has to say.

Other audio media companies like iHeart share attractive numbers when talking about their active monthly users, but how many of those listeners can actually be reached with ads? When we look at ad-supported digital audio users, only 3% of iHeart's audience are listening with ads. Compare that to Pandora whose audience spends +13% more share of daily time listening to streaming audio and reaches 4.3x more listeners than iHeart’s ad-supported audiences and Spotify's. Plus, we offer brands pure incremental reach over iHeart’s audience. In fact, 34% of iHeart's audience can be reached through SiriusXM Media.

To help you understand if data is reliable and accurate, we look to Comscore data, and you should, too. With the SiriusXM Streaming Network, your brand can reach a large portion of our 92M streaming listeners, like 87% of our ad-supported listeners on Pandora and 90% of our ad-supported listeners on SoundCloud. Not to mention extended addressable audience reach with our partnerships with Audiomack, idobi, Spanish Broadcast System (SBS), and Sonos.

More Podcasts That Listeners Love

Podcasts are changing the way we interact. From audio, to video, to advertising, Americans are turning to this medium to get their fill on everything to the latest news to the hottest pop culture topics (and more)—and they’re hearing about brands and products that are relevant to them as they listen. And with over half of Americans tuning in monthly, podcasts are a strong avenue for reaching consumers. 

The SiriusXM Podcast Network is your brand's one way ticket to reach them. We’ve got more shows in the top 50 than any other podcast network—with iHeart taking third place in the count. On top of that, we’re #1 with women and #1 with listeners 55+, reaching 20% more than the next podcast network. And did we mention we’re a leader among listeners 13+? Putting you in touch with the right audiences no matter the genre or the generation.   

Our reach is spread across networks like audiochuck, Team Coco, Unwell, SmartLess Media, NBCUniversal, OWN, and dozens of additional safe and suitable spaces for your brand. And we deliver advertising opportunities at scale.

We’re Leaders in the Local Music Space

Looking to reach streaming audio lovers? The SiriusXM Media Streaming Network is where you’ll meet them. From the east coast to the west, we’re hitting over 200 major cities and offering extended reach. No matter if you’re looking to connect with country music fans in Texas or rock music lovers in California, your ads go further with us.

Beating Out AM/FM 

If you’re looking to traditional broadcast radio companies like iHeart to resonate in local marketing, you may be surprised to learn that we’re number one in 202 US markets.

So, we’re not just leading the digital audio space, we’re rising above AM/FM, too. We're leading in markets across the country, outperforming broadcast radio formats with listeners ages 18 and up.

We’ve Got Heart and Reach

Like we said before, choosing the right partner is crucial. And making sure your brand is heard by the right audiences at the right time is exactly what SiriusXM Media can offer advertisers. With our 160M listeners across SiriusXM, the SiriusXM Streaming Network, the SiriusXM Podcast Network, and the plethora of media from podcasts to streaming to live content, what are you waiting for? Let’s talk.

Learn More About the Power of SiriusXM Media