Mel Robbins is Talking and Gen Z is Listening

You may have noticed that Mel Robbins has been everywhere lately—appearing on talk shows, in the press, adorning magazine covers, and taking the guest seat on some of the biggest podcasts in the game. The Mel Robbins Podcast is soaring across charts and listeners' hearts. With 280 episodes, over 37M monthly downloads, and 1.2M copies of The Let Them Theory sold, this modern, self-help megastar is operating at an all-time high. Her podcast brings momentum and scale that advertisers don’t want to miss out on. And SiriusXM Media is your chance to be a part of it. 

She’s Locked-in with Young, Female Trendsetters

Mel’s fan base is full of culturally fluent, high-achieving young women who balance ambition with influence. They’re driven by purpose, highly educated—55% have a bachelors degree or higher—and they’re financially empowered, with one in two earning a household income of over $100K. But they’re not just career-focused, they’re also plugged into pop culture, staying in touch with the hottest movies, shows, and trends. In fact, 98% subscribe to at least one video streaming service, and they’re 32% more likely to consider themselves movie buffs compared to the average American.

Within this strong female following are Gen Zers who look to her as their personal life coach. And Mel’s resonance is powerful—she knows how to speak their language and stands up for them. She’s earned this loyalty by actively pushing back on outdated narratives like the “lazy” labels thrust upon the generation. Gen Z isn’t checked out, they’re dialed in, motivated, and redefining what it means to be young, female, and looking to better their lives. 

Her young listeners are looking for guidance and connection, and your brand can fit seamlessly into the conversation, where open-minded women are thriving.

Growth on Growth on Growth

Mel Robbins is all about growth—becoming your best self, letting go, and finding joy in life. And her impact is doing numbers for her listeners and her show. She’s known for her tough love and letting things fall as they may, which has led to her outshining top dogs in the podcasting world like The Joe Rogan Experience—changing the status quo for what podcast listeners crave and trust. 

Her massive growth is attributed to the authentic, genuine conversations she facilitates on her podcast, through her book, and across her multiple media appearances. And her listeners are letting the world know how much they value her words of wisdom. In fact, she won the 2025 iHeart Podcast Award for Best Overall Host and the 2025 Webby Award for People’s Voice—a testament to the tenacity she holds in her listeners' minds and daily lives. 

Mel’s Got Reach

The release of her book The Let Them Theory, has not only become the most successful non-fiction book launch in history, but also contributed to her reaching the top of the podcast charts and helped her presence spread like wildfire across social media and talk shows—catapulting her into a powerful omnichannel player in the podcasting industry. 

From celebrities like Khloe Kardashian and Oprah all the way to her fan base, people are flocking to social media to rave about the positive impact she’s had on their lives. Wanting to connect with TikTok users? Instagram scrollers? YouTube watchers? Mel’s there. And brands go further across multiple channels when they advertise on her show.

An omnichannel approach is the way to reach listeners across podcasts, socials, talk, and more. And the SiriusXM Podcast Network connects you with listeners hooked on The Mel Robbins Podcast and beyond.

Be a Part of The Journey

Hop aboard the self-love train with shows like The Mel Robbins Podcast and so many other inspirational titles on the SiriusXM Podcast Network. Whether you’re looking to align with Gen Z women, comedy fans, true crime lovers, or sports enthusiasts, we’ve got the shows to help you tap into the right audiences. Let’s talk.

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