Morbid Finds a Killer New Home with SiriusXM Media

Hey weirdos, big news: Morbid has officially found its new home with the SiriusXM Podcast Network. For over seven years, dynamic duo Alaina Urquhart and Ash Kelley have put a unique warmth and intimacy to the chilling world of true crime. And together, they’ve become key voices in the space, published a bestselling book, racked up millions of downloads, and made their way onto the list of top podcasts in the US. Morbid isn’t just a fan favorite, it’s a killer opportunity for advertisers who are ready to connect with one of the most engaged audiences in media.

It Would Be a Crime Not to Advertise Here

Since this witty hairstylist and brainy autopsy tech took their seats behind the mic, Morbid has averaged more than 12M downloads every month. They’ve consistently ranked as a top podcast among women (reaching #6 for women 13+, according to Edison Research), have been named as one of the 44 most powerful players in podcasting, and they’ve built an extremely loyal fanbase. 

To listeners, this show feels like sitting around a campfire with friends and sharing spooky stories, and they can’t get enough of it. And true crime lovers aren’t just pressing play—67% of female true crime consumers say they never miss an episode of their favorite podcast, and half of them say podcasts connect them to a community of likeminded people. That passion translates into something advertisers can’t ignore: memorability and connection. In fact, 50% of female true crime listeners are more likely to remember a brand if they advertise on true crime content. Which means, this a can’t-miss space for your brand.

Where Reach Meets Results

When it comes to podcasting, SiriusXM Media isn’t just keeping up, we’re setting the pace. With more than 70M monthly podcast listeners, 15 premium podcasts, and over 2,500 shows across every genre, we’re giving brands the kind of scale and reach that’s hard to find anywhere else. Think other networks have us beat? Check it: We reach 40% of weekly true crime listeners with more top shows than any other network. Meaning five times more top true crime shows than Wondery and iHeart. And our biggest flex? We’re the #1 podcast network for adults 18+³ and the #1 network with women, making us the go-to place where advertisers can connect with influential audiences.

With Morbid joining the SiriusXM Podcast Network, advertisers have a new way to reach a community that doesn't just listen—they obsess, share, and binge.

Women Power True Crime Podcast Listenership 

True crime has become a cultural force led by women, with one in three female podcast consumers tuning in to the genre every week. And Morbid is right at the center of it all. 

This audience is made up of 72% women, with more than half of them falling between the ages of 18 and 34 and nearly half being parents.They’re also educated, successful, and high-earners, with half holding college degrees, 63% working full time, and almost half reporting a HHI of $75K+. To add to this impressive audience, they’re also shaping culture and influencing the world around them—one in three call themselves movie buffs, nearly half are using natural or organic beauty products, and many are the primary purchase decision makers at work. This is an audience of dedicated, loyal, and successful women, and they trust the voices they hear and show favor for brands their favorite hosts trust.

Your Brand, Heard Where It Matters

Morbid is one of the biggest names in true crime, but so is our network. SiriusXM Media is home to more hit shows in the top 20 than any other podcast network (and 10x more than Spotify). That means advertisers who take on their digital audio campaigns with SiriusXM Media aren’t just accessing this one hit show, they’re plugging into a network that delivers scale, variety, and results. And with omnichannel opportunities across audio, video, and social, brands have even more reach wherever fans are listening. 

With Morbid joining the SiriusXM Podcast Network, advertisers have a chance to connect with a highly influential, passionate, and engaged audience. And we can take you even further than true crime. Align your brand with the voices people trust, shows that top the charts, and a network that consistently delivers. 

Ready to find your killer podcast advertising opportunity? Let’s talk.

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