Precision Targeting Drives Low Cost-per-Conversion for Virtual Gaming Worlds

The Challenge

Few sectors are as hot right now as online gaming, and Virtual Gaming Worlds (VGW) is one of the top contenders. But to help them achieve their growth targets, they needed to drive a high volume of new players to their online social casinos, Chumba Casino and LuckyLand Slots. Not only that, but they needed to do so efficiently and effectively. To do this, they created cost-per-conversion goals to benchmark performance against their other advertising channels. Along with meeting this goal, they needed to get in front of specific targeted audiences to ensure they connected with the correct audience to drive action. 

The Solution

In order to drive a high volume of new players to Chumba Casino and LuckyLand Slots, VGW used a combination of 1P and third-party targeting. For maximum effect, they created a hybrid audio-display model across Pandora to reach their most relevant top converting audiences.

The Results

A multi-format ad approach and precision targeting were instrumental in helping VGW reach, and impact, their target audience. Pandora enabled Chumba Casino and LuckyLand Slots to reach the right people whilst they were in the mood and mindset for entertainment. And the results were a win all around: the 6-month campaign drove highly efficient conversions for both brands, surpassing their original cost-per-conversion goals—all proving how audio works to drive action.