SiriusXM and Pandora: Race Weekend with Jack Harlow

Dec 4, 2023

From lights out to the checkered flag, it’s race weekend in Las Vegas. Here to fill you in on one of the biggest cultural moments of the year, we’re back with another SiriusXM + Pandora franchise event—and this time, we're off to the races. To kick off Race Weekend, we treated fans to an epic performance from 6x Grammy nominee and Gen-Z sensation, Jack Harlow, at The Chelsea at The Cosmopolitan of Las Vegas.

Our sponsors were Dollar Shave Club, GNC, Liberty Mutual Insurance, Rosetta Stone, Skrewball Peanut Butter Whiskey, and Verizon Business, and they helped shift this party into gear with an interactive videobooth, front row access, premium and complimentary giveaways, and more. 

Get your kit on and buckle up, here’s how our ever-so-fabulous sponsors elevated the experience at the SiriusXM + Pandora Race Weekend event. 

On Your Marks, Get Set, Go! 

To start the night off, we hosted a pre-event happy hour where our VIP guests enjoyed a premium open bar, delicious appetizers, complimentary food, specialty cocktails, and music to get them excited for the Jack Harlow performance. 

Superfans of Jack Harlow were invited to explore the concert space and interact with our many sponsor booths. Rosetta Stone, the sponsor of our premium viewing section, gave fans the opportunity to upgrade their concert view by posting on social. As guests captured the fun with photos and tagged Rosetta Stone, they were able to snag a wristband that granted them access to our premium section situated directly in front of the stage! In addition, Rosetta Stone brand ambassadors roaming the venue throughout the night, distributed water bottles for guests to stay hydrated during their weekend in Vegas and beyond. 

Attendees were also invited to try Skrewball Peanut Butter Whiskey’s signature sips—a peanut butter espresso martini and a ‘salty nuts’ shot. And when people had their fill of Skrewball goodness, the Skrew Krew handed out branded bucket hats, a staple accessory for Jack Harlow fans. 

Verizon Business invited select business partners to enjoy the show from an exclusive and branded seated section. The partners, including Social Influencer Dylan Barbour from The Bachelor franchise, were escorted to the Verizon Business section and gifted with Beats headphones wrapped in some sweet co-branded packaging. 

It’s Showtime 

When it was time for the show to begin, fans gathered around as the room buzzed with anticipation for Jack Harlow’s performance. The crowd danced the night away as Jack performed hit songs like “First Class,” “WHATS POPPIN”, “Dua Lipa,” and, for the first time ever, his newest #1 single—“Lovin’ On Me”. 

The Final Lap

But the fun didn’t end there, guests had even more opportunities to interact with our brand partners. Dollar Shave Club gifted fans with complimentary race weekend bags, packed with their latest products to help guests shave time and money, all while looking their best. Guests were able to choose from three custom designed bag options, which were printed in real-time onsite.

What’s a race themed event, without a photoworthy finish? GNC offered fans a fun and exciting way to capture the night with an interactive video booth, complete with GNC branded props such as steering wheels, trophies, and more! Guests received their race themed videos to share on social media. But that’s not all, brand ambassadors handed out GNC product samples for fans to enjoy at home. 

Liberty Mutual Insurance elevated and outfitted the premier area—where VIP guests, industry executives, celebrities, and influencers lounged in style in the expansive room, complete with gorgeous floral displays.

To wrap up the night, guests were invited to enjoy some post-event drinks and light bites at the Chandelier Bar in The Cosmopolitan, where they could unwind and share some banter about the exciting events of the night. 

See You at The Finish Line

The SiriusXM + Pandora franchise events are a great way for advertisers to get in on the fun IRL. From El Pulso concerts to fashion shows to cultural celebrations, we’ve got it all. And we want to see your brands revling in the fun too. These events bring heightened awareness to brands, provide exciting atmosphere’s for guests to enjoy, and create memories that will last a lifetime. 

If you’re looking to connect with young, affluent, and diverse audiences, we have more than just franchise events. The SoundCloud Next Wav events are a series that rewards and empowers artists on the platform and their communities. Each full-day event features panels from notable industry figures, artist-centric workshops, creative exhibitions, and a local live music showcase of the city’s hottest breakthrough talent, bringing artists and fans together. And your brand can be at the center of it all!

And for you podcast lovers, join us as we hit the road and tour across the country with some of podcasting's most beloved hosts as they bring IRL experiences to fans. From Conan O’Brien to Ashley Flowers to Crooked Media, podcast fanatics get the chance to connect with their favorite creators, fans, and brands. 

Ready to get your brand in on the next event? Let’s chat.

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