Digital Audio

Tech Talk with Cassy Hough: Episode 12 with Jordan Evangelista

Mar 24, 2022

In this episode of “Tech Talk” Cassy Hough, our Tech Head of Industry discusses the Wave 3 of Pandora’s Consumer Electronics Soundboard study with Jordan Evangelista, Manager of Consumer Insights at SXM Media. 

With 50 billion connected devices predicted by the end of 2022, the global VR market size is projected to increase exponentially. Jordan, says in this 3rd wave of the CE Soundboard survey, he learned that 8% of listeners own a VR headset and 12% of Pandora listeners intend to purchase a VR headset.

The market for AR/VR devices is primed for growth as consumers increasingly learn and try out devices to join the metaverse. If you are a marketer or strategist of consumer hardware- audio- be it music, podcasting, and live sports, is the place to start. 

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