Digital Audio

The Future of Your Industry is Here, and it's Audio: Tech & Automotive

Jan 31, 2023

Let's dig into innovation in your industry.

At SXM Media, our 2023 kickoff is all about making (and keeping) promises to inspire and transform, and the theme of this year’s promise is innovation—everywhere. Hear from our industry experts in the tech and automotive industries on what’s to come in the months ahead.


Tech and innovation are almost synonymous, and that’s never been more true than it is now. According to Jenn LaRocco, Vice President of Technology & Web3 Strategy at SXM Media, brands can expect to see a lot of newer opportunities making themselves available when it comes to advertising and relevancy.


“In 2023, innovation is going to be all about stepping away from how we used to do things and embracing the new and unique opportunities available to brands. We’ve started to see that pivot to advertising via audio, and we’ll continue to see it even more as brands adopt more streamlined, modern technologies.

Take ChatGPT, for instance. By incorporating advertising mediums that allow for faster production, brands can reach their target audience faster and in more impactful ways.

But rather than tell you all about these innovations, we’d rather show you. Here’s an insight on the future of tech we generated using ChatGPT just earlier this month:

Based on current trends and research, areas that are likely to see significant advancements in the near future are Artificial Intelligence (AI is expected to become more widely adopted in a variety of industries, including finance, healthcare, and transportation), 5G Networks (5G will enable new technologies such as IoT and augmented reality), and VR (Advancements in VR will make it possible to create more realistic and immersive experiences which could have applications in gaming, education, and healthcare).


“As tech companies continue to diversify their revenue streams, there's going to be more and more competition in 2023. As such, tech advertisers need to consider new and unique ways to reach consumers. Audio has historically been an underfunded but over-performing medium. But it's one which tech advertisers need to realize is a competitive advantage and incremental to what they have been doing. The medium allows you to build a strong brand story, incredible brand affinity, and ultimately drive sales and conversions.”


The automotive industry is ever-changing, and for brands, it might feel hard to keep up with the never-ending innovations. For Juliette Ferrara, Automotive Head of Industry at SXM Media, the key to finding success in 2023 will be establishing authentic, long-lasting connections with audiences via storytelling and targeted advertising.

Juliette Ferrara Headshot


“With cars getting more complicated and attention so fragmented, brands are facing a real challenge when it comes to connecting with people and ensuring they understand their product’s real value. Scale is still important, but so is going deeper with the audiences that are most likely to buy your product.

In 2023, I think we’ll continue to see a balancing act in automotive investment, with a ‘fewer, bigger, better’ focus on sponsorships combined with an audience-led approach for tactical media. I think podcast partnerships will play a crucial role in this strategy, as they are a great example of investing in a lifestyle pillar while leaning further into a particular audience and showing authentic support for their interests.”


“The automotive industry isn’t just facing disruption—it’s undergoing a total transformation. Agility, flexibility, and scale have never been more important, and that makes audio a necessary tool in reaching today's—and tomorrow’s—car consumers.

Retail models, electrification, advanced autonomous features, and connected cars are redefining mobility solutions and the driver/owner experience. The ubiquity of audio and the ease with which brands can create more personalized, one-to-one messages ensures responsiveness in a dynamic market. And as a native storytelling medium, audio has a unique ability to educate and inform, reassuring consumers that these changes are good. Even as autonomous features and high-speed data connectivity introduce new visual interactions in cars, audio and voice interactivity will remain the most convenient way for consumers to control and personalize their in-vehicle experience.”

There’s plenty more where this came from. 

Interested in seeing what’s next for Retail, CPG, and QSR? Click here

Or Entertainment, Travel, and Multicultural? Click here

What about Fin Serv, Healthcare, and Political? Click here

Or, you can just reach out to us directly and we can help you build a custom plan, whatever your industry may be. Let’s chat about your audio strategy today.

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