The Latinx Podcast Boom is Redefining the Podcast Space

Oct 4, 2021

Trends, conversations, and what it means for advertisers & creators

Latinx listeners are flocking to podcasts more than ever before. And with more Latinx creators producing relatable podcasts, these listeners aren’t going anywhere. SXM Media’s Senior Director of Sales Marketing Strategy, Nidia Serrano, sat down with podcasting influencers to discuss why this medium is so unique, and offer some of the best ways to connect with this growing audience. If you missed the webinar, you can catch the lively conversation right here. 

Key topics covered:

  • How podcasts have the power to open up new topics and conversations than other forms of media, and why Latinos are reacting positively to it

  • How to balance using Spanish vs. English in your advertising campaigns—for both host-read and programmatic ads 

  • The key to connecting with your audience, and why you can’t solely rely on research numbers to dictate your content

Our panelists:

Jordi Oliveres, Co-Founder & General Manager At Pitaya Entertainment 

Joanna Hausmann, comedian, writer, actor, and co-host of the podcast Hyphenated

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