Why Advertise with SiriusXM? Here are the Top Reasons.
When it comes to quality, breadth, and talent, it’s hard to beat SiriusXM. Whether listeners want to laugh, learn, or get the latest, there’s a show, channel, big name, and big game right at their fingertips. For advertisers, that means opportunities to connect with audiences when they’re engaged with first-class content.
That’s the quick pitch—the easy sell—but what you may not know is that there are even more compelling reasons to add SiriusXM to your next campaign.
1. Meet the Daily Companion to Commutes, Leisure Drives, and Road Trips
Over nine in 10 SiriusXM listeners (92%) tune in weekly, and subscribers are spending 90% of their time behind the wheel with the channel—adding up to over two hours a day. This audience is loyal and committed to this medium, too, as 54% of the in-car audience can’t be reached through AM/FM radio.
2. SiriusXM Subscribers Are Educated, Affluent, and Engaged
If you’re looking to reach ambitious, affluent, on-the-go listeners (and who isn’t?), this audience checks all the boxes. Almost six in 10 listeners have a household income of $100K or more, and 71% have graduated college or have advanced degrees. Additionally, our listeners aren’t just focused on today but tomorrow—53% have strong aspirations to get ahead in life.
3. Advertisers Get a Bigger Share of Voice
The days of long ad breaks are over—though someone should probably tell AM/FM radio that. When listeners are hit with a wall of ads, they tune out. With 50% less commercial time per hour than AM/FM, the SiriusXM environment is less cluttered for advertisers. And 41% of listeners stay on the same SiriusXM channel for 20 minutes or longer. That means there’s a better chance that our listeners will hear your ad. And when you consider that 80% of listeners say they trust the content on SiriusXM, it’s a great place for your ads to be.
4. Take Advantage of Premium Content
No matter your target audience’s obsession, we have leading content to satisfy them. We’re home to the sharpest takes on pop culture via talk, official partnerships with six professional leagues (from NFL to NBA), the smartest voices in news and finance, and the funniest minds in comedy (hi, Kevin Hart). Additionally, we make it easy to target listeners by their interests. Align with influential voices, run on specific titles, align with content segments that are most relevant to your brand, and more.
5. Target Listeners Wherever Life Takes Them
From the morning routine to the evening unwind, audio follows consumers wherever they go in their busy schedules. Some listeners tune in while getting ready for the day, while others listen while working. As the day moves along, audio also sets the mood for cleaning, doing chores, and relaxing. Whether you’re targeting morning hustlers or evening loungers, lean on daypart targeting to tailor your reach by day of the week and/or time of day.
6. Say Hello to Our Low-cost, Ad-supported Plan
Did you hear the news? SiriusXM Play is our first low-cost, ad-supported plan. This offering marks the first time brands can tap into our premium, curated music programming. It’s not just for music lovers either—the plan includes content across sports, talk, comedy, and entertainment. Offering listeners over 130 channels with limited in-car ads and even more streaming audio discovery, SiriusXM Play unlocks more relevant and personalized targeting capabilities for brands—and this is just the beginning.
7. Ad Budgets Go Further When You Add SiriusXM
Audio is a multifaceted medium, and so is its audience. Whether you’re targeting live talk listeners, music streamers, or podcast listeners, you should consider adding SiriusXM, streaming audio, and podcasts to your media mix to reach all three. Looking at SiriusXM, specifically, 70% of the audience is unduplicated on Pandora and SoundCloud.
So, including streaming audio, podcasts, and SiriusXM in a media buy offers incremental reach, ensuring your ads reach new and different audiences. And if you needed any more convincing: Together, SiriusXM, the SiriusXM Streaming Network, and the SiriusXM Podcast Network reach 55% of Americans ages 13+.
8. SiriusXM Ads Offer Better ROAS
This is where the money is—because everyone wants investments to pay off. Running ads on SiriusXM and positive return on ad spend (ROAS) go hand in hand. There's a 77% correlation between hearing an ad on our talk channels and making a purchase, which is 10% higher than AM/FM radio. SiriusXM drives full-funnel results, whether your goal is aided awareness, favorability, consideration, or purchase intent
9. Access MMM Impression-level Reporting
Measurement just got a lot easier. Starting in December 2025, we’ll be able to extrapolate digital audience, tune-in, and ad delivery data to represent the broader satellite audience. This approach enables us to deliver impression-level reporting across the full listener base, giving you unrestricted access to strategic experts, smart sourcing, and seamless connections.
10. There Are Ad Solutions for Every Objective
Premium audio content, flexible ad solutions, direct access to talent, a team of creative experts, and in-house research and insights: We call it the SiriusXM advantage. From cross-platform spots, to live reads, to custom vignettes, to live activations—and so much more—there’s an ad solution to fit your marketing goals and your budget.
