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An unfiltered look at the grit, sacrifice and faith behind modern rodeo, told through the lens of PBR’s royal couple, Jerome and Tiffany Davis. From the early mornings on the ranch to the bright lights of PBR team competition with the Carolina Cowboys, this podcast captures what it truly means to build a life around the sport of bull riding.

Jerome — a world champion and Carolina Cowboys head coach — and Tiffany – the glue that keeps it all together – open the gate on the real story: the injuries, the comebacks, the business of rodeo, the pressure of leading a team, and the responsibility of carrying Western heritage forward. Together, they share the realness of arena life — managing a ranch, mentoring young riders and navigating the evolving world of professional bull riding.

Rooted in faith, resilience and hard work, THIS COWBOY LIFE isn’t just about eight seconds in the chute. It’s about the 24/7 commitment behind it — the dirt, the discipline, the community and the code that defines the Western way of life.