
Advertise on The Blueprint with Jen Psaki
MS NOW Presents will be a feed dedicated to limited, topical series for MS NOW’s expanding
content needs, acting as a “one-stop shop” for high-interest, time-sensitive content. This is a go-to
place where MS NOW can present special projects on key news and news-adjacent stories. During
breaking news, this is also where we will stand up quick audio-first coverage.
Each series will have dedicated key art to establish their own series identities. The current series
art would also be swapped out in Simplecast, allowing it to represent the feed for the duration & be
the image that people see if/when the show charts. The Apple tall art will be an overarching “MS
NOW Presents” framing that has a consistent look, with the currently-featured series named within
that.
The title of the feed will be renamed with each new series, but with “MS NOW Presents” as the
prefix to maintain clarity & cohesion. For example, if the feed were converted from featuring “How
to Win” to “The Blueprint,” the title would go from “MS NOW Presents: How to Win” to “MS NOW
Presents: The Blueprint.”




