Audio advertising for the political industry

It goes without saying that voters don’t agree on everything. The one thing with unanimous support? Audio. 81% of Democrats and 80% of Republicans turn to music or podcasts to reduce stress during difficult times. So you can rest assured your message will land with listeners on either side of the aisle.

We have the richest audience dataset in audio. Which means not only can you target key segments like Democrat (lean, moderate, or strong), Republican (lean, moderate, or strong), moderate partisans, and undetermined voters—you can also target by location, behavior, activity, suitability, brand safety, and much more. All to ensure your message lands with the exact listener you want in an environment that makes sense for your message.

Podcasts have quickly become the dominant cultural force. You can see their increasing influence in each election cycle. Podcasts feel personal. Hosts build authentic-feeling relationships with listeners, almost like they’re in the room with them. It’s why 85% of voters say they trust podcasts more than TV, newspapers, AM/FM radio, and social media, and why 78% say podcasts influence them to learn more about news and issues. It’s no wonder that 91% of podcast listeners ages 18+ say they took an action after hearing a podcast ad.

And with 56% of our podcast listeners saying they attended a political rally, speech, or organized protest of any kind, you can be confident your message will reach enthusiastic and engaged listeners.

Numbers are everything in politics. And thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. You’ll know exactly how your campaign performed and where to take it.

Audio advertising is extremely effective for political advertising. Across party lines, listeners turn to music and podcasts to reduce stress (81% of Democrats and 80% of Republicans). So know your message will reach your audience. And podcasts in particular are a highly trusted medium. In fact, 85% of voters say they trust podcasts more than TV, newspapers, AM/FM radio, and social media, and 78% say podcasts influence them to learn more about news and issues.

SiriusXM Media has the richest audience dataset in audio. You can target key segments like Democrat (lean, moderate, or strong), Republican (lean, moderate, or strong), moderate partisans, and undetermined voters. We also enable you to target based on location, behavior, activity, suitability, brand safety, and much more. All to ensure your message lands with the exact listener you want in an environment that makes sense for your message.

SiriusXM Media uses logged-in user data, advanced targeting, and tracking capabilities, to measure ad quality, ad effectiveness, campaign success, and more. From MMM modelers to attribution, work with us and our vast network of measurement partners to build a measurement strategy that delivers you exactly what you need.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 170M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need.

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours