Same Generation, Different Sounds: How Gen Z Consumes Audio

Gen Z is rewriting the rules of media engagement—but they’re not all doing it the same way. A high school student on a journey of self-discovery listens differently than a college trendsetter shaping culture, or a Zillennial balancing nostalgia with the new. In a world of constant scroll and sensory overload, they’re turning down the noise and turning up the volume on what really matters. For brands, understanding these distinctions is key to creating authentic connections that last.

In this webinar, we’ll introduce three Gen Z archetypes—The Wanderer, The Connoisseur, and The Realist—highlighting how each engages with audio as identity, connection, and culture. You’ll hear what resonates, what gets skipped, and how brands can show up authentically, audibly, and on Gen Z’s wavelength. Plus:

• The different ways Gen Z is shaping audio trends across music, podcasts, and more

• What motivates their listening behaviors—and what turns them off

• How brands can align with Gen Z’s unique values across life stages

• Creative strategies to capture attention in a crowded media landscape

• And so much more Don’t miss your chance to understand how to connect with the generation driving the future of audio.