Audio advertising for the travel industry

From the globe to the open road, our listeners get around. In fact, 66% of them have traveled domestically in the last 12 months and 59% have a valid passport. And you can feel confident you’re talking to the planmakers with 55% of our listeners describing themselves as travel decision-makers.

Our best-in-class targeting allows you to select for profiles like frequent flyers, commuters, or business, budget, leisure, and luxury travelers. And you can select for a range of specifics within those categories.

With digital audio, travel advertisers can unlock both reach and frequency that can stand alone, complement other media, or be combined for max reach. For example,by adding podcasts and streaming to a SiriusXM buy you can reach 55% of US adults advertising with SiriusXM Media.

What’s a trip worth if you can’t remember what you did? Thanks to logged in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. So you’ll know what kind of journey consumers went on.

Digital audio is the perfect advertising solution for travel advertisers. Audio is an always-on medium. It’s with travelers throughout their days, from dreaming about a vacation to booking to the ride to the airport. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting travelers in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can select for specific segments like frequent flyers, commuters, or business, budget, leisure, and luxury travelers. You can also target by behavior, mood, location, brand-safety and much more. Ensuring your travel brand’s message gets in front of the right travelers.

We’ve worked with every kind of travel brand, from tourism boards, to cruise lines, to airlines, to everything in between, and continue to drive measurable success with our cross-platform, omnichannel offerings for any and all travel brands.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M—that’s 9 in 10 people in the US ages 13 and up. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need.

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcst Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours