Audio advertising for the auto industry

SiriusXM Media listeners are serious motorheads. In fact, 90% currently own or lease a vehicle. 71% typically look at several vehicle makers when shopping for a new vehicle. And you can feel confident your message is landing on the right ears with 57% of our listeners identifying as the decision makers for vehicle purchases.

Digital audio is an always-on medium. It shows up in multiple channels, platforms, formats and targeting options. Auto advertisers can unlock both reach and frequency that can stand alone, complement other media, or be combined for max reach. For example, by adding podcasts and streaming to a SiriusXM buy, you can reach 55% of US adults advertising with SiriusXM Media.

Feel good about your investment knowing you’re reaching your exact target audience. Use 1P targeting segments like “Connected Car Users”, “In-Car Listeners”, and “Luxury Auto Consumers”. Detailed data drives highly customized ads that can reach consumers when they are driving or considering their next vehicle or even actively shopping for a car—target for location, behavior, activity, suitability, brand safety, contextual and much more.

Video can’t compete when consumers have their eyes on the road, or the kids, or the sizzling saucepan. With audio, you can tap into emotion and memory, which is why it scores 50% higher for ad attention across video, TV, social, and display benchmarks. To drive this point home, in a recent brand study we did for an automotive advertiser, the campaign resulted in a +27pt increase in favorability and a +32 pt increase in purchase intent/consideration among auto intenders.

What’s a road trip if you can’t count your mileage? Thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. Work with us to build a custom model, plug into your MMM modeler, or work with your preferred measurement partner.

Audio advertising is incredibly effective for auto brands. Consumer attention is pulled in a thousand different directions, across screens and activities. Video and print can’t compete when consumers’ eyes are elsewhere—like when they're focused on the road. Audio, meanwhile, is an always-on medium, in consumers’ ears throughout their days. This intimate nature allows advertisers to tap into emotion and memory, which is why it scores 50% higher for ad attention across video, TV, social, and display benchmarks. In fact, in a recent brand study we did for an automotive advertiser, the campaign resulted in a +27pt increase in favorability and a +32 pt increase in purchase intent/consideration among auto intenders.

SiriusXM Media can target specific car buyers in a number of ways. We can use 1P targeting segments like “Connected Car Users”, “In-Car Listeners”, and “Luxury Auto Consumers”. Detailed data drives highly customized ads that can reach consumers when they are driving or considering their next vehicle or even actively shopping for a car—target for location, behavior, activity, suitability, brand safety, contextual and much more.

Thanks to SiriusXM Media’s logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. Work with us to build a custom model, plug into your MMM modeler, or work with your preferred measurement partner.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 170M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need.

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours