Blog Banner The Ultimate Podcast Advertising Workbook

Build a Better Podcast Advertising Campaign

Jan 30, 2023

Want to get into podcast advertising, but not really sure how?

With over 15 years in the podcast game, we know a thing or 10,000 about advertising in the space. And we’ve distilled all that knowledge and expertise down into one super-easy-to-follow workbook.

The Ultimate Podcast Advertising Workbook is your step-by-step guide to building your first campaign (or just a better one).

Podcast Advertising Just Got Easier

This workbook will take you from strategy to creative to campaign in an actionable format. You’ll learn all about finding the right audience, targeting them with the right content, building kick-ass ads, and doing it all in alignment with measurable goals.

We walk you through the whole process:

  • Strategy: Defining specific goals

  • Audience Targeting: Identifying and reaching your audience

  • Formats: Understanding solutions and the buying process

  • Creative: Drafting your ad with expert tips

And when we say workbook, we mean workbook! Each section includes worksheets you can actually fill out as you go.

Ready to Get Started?

Hey, if you’re already sold on podcast advertising and you know what to do, that's awesome! Have we got a network for you—the #1 podcast network for reach.11 - S With our original content and partnerships with big players like NBCUniversal, Audiochuck, and Crooked Media (to name just a few), we can help you reach 66M podcast listeners2 on any platform (for reals: Apple, Spotify, iHeart, you name it).

Let’s talk podcast advertising.


1. Edison Research, Podcast Consumer Tracking Report, U.S. Weekly Top Podcase Networks, by Reach Q3 2022

2. Q3 2022 Internal Metrics from Podcast User Logs

Meet the largest ad-supported audience in audio.Advertise with us

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