IAB Annual Leadership Meeting 2022: Understanding The Metrics Behind a Successful Audio Strategy

Priscilla Valls, VP Agency, Advertiser, and Industry Partnerships at SXM Media, joins the 2022 IAB Annual Leadership Meeting’s session on Understanding the Metrics Behind a Successful Audio Strategy. 

Tune in to the full conversation to find out more about the campaign strategy optimization and best practices for audio metrics!

Panelists:

• Eric John, Vice President, Media Center, IAB

• Korri Kolesa, Chief Revenue Officer, Veritonic

• Priscilla Valls, VP Agency, Advertiser, and Industry Partnerships, SXM Media

• Chris Yarusso, SVP, National Audio Practice Lead, Publicis Media