Big Wigs, Bigger Fandom: Meet The Bald and the Beautiful

Trixie Mattel and Katya Zamolodchikova have spent more than a decade building one of entertainment’s most recognizable creator-led brands. With The Bald and the Beautiful, their signature quick wit, unfiltered storytelling, and chaotic chemistry have translated into a successful weekly audio and video podcast and a deeply engaged fanbase.

Now that the show is a part of the SiriusXM Podcast Network, we’re expanding the show’s advertising impact through exclusive opportunities, giving brands a chance to become a part of the conversation in ways that are just as fabulous as the hosts. 

Meet the hosts of The Bald and the Beautiful

Trixie and Katya are so much more than podcast hosts. Over the past decade, their content has expanded from RuPaul’s Drag Race to the hit YouTube series UNHhhh, Netflix’s I Like to Watch, a New York Times bestselling book, live touring, and their hit podcast, The Bald and the Beautiful. 

The show is in a league of its own. Every week, hosts Trixie and Katya take to the studio to chat about all things pop culture. And they do it in the most chaotic, unfiltered, witty, and authentic way possible. With their drag glitz and glam stripped away, the show offers a peek behind the curtains, proving these icons deliver the same banter and camp fans know and love no matter the setting. If one thing can be said about this podcast, it’s that Trixie and Katya find a way to bring beauty, humor, and a bit of insanity to each episode. 

Trixie Mattel

She’s the winner of RuPaul’s Drag Race All Stars season 3, the founder of Trixie Cosmetics, and an international DJ and folk-pop musician. From the TV screen to makeup bags, Trixie has her finger on the pulse of today’s culture, leading her to become one of modern drag and LGBTQ+ entertainment’s most recognized figures, amassing a 7.2M following across social media. 

Katya is the winner of RuPaul’s Drag Race season 7 and All Stars season 2. Her sharp wit and surreal humor have helped carry her success across everything she does, including TV, digital content, publishing, and live entertainment. From drag to comedy, fans love her and she’s racked up over 3.6M followers across social media. 

Fans love their funny, fabulous, and unhinged style

The Bald and the Beautiful listeners are rooted in queer culture. For advertisers looking to connect with young, fluid audiences, this is the place. The majority of listeners identify as female (61%) and almost all are between the ages of 18-34 (79%). Beyond connecting with young, female consumers, brands can also get in front of influential and diverse audiences, too—one in three listeners are multicultural and 64% identify as LGBTQ+. 1

This audience is aware of trends (and driving them), digitally savvy, and drawn to personalities that feel relatable, authentic, unapologetic, and culturally relevant (hello, Trixie and Katya). Listeners come for the tea and stay for the perspective, so brands should feel like a part of that conversation, too.

A fandom that shows up everywhere

Together, Trixie and Katya’s influence extends far beyond a traditional podcast feed. Brands looking to engage can do so across multiple platforms. These divas bring in a combined following of 11M+ across social media. And for the podcast itself, they see nearly 1M monthly podcast downloads. Fans love their content no matter the platform, but YouTube has a big pull, attracting 766K+ subscribers and 1.8M monthly channel views on YouTube.

No matter where they show up, fans can engage with Trixie and Katya across the ecosystem from listening to the podcast, watching on YouTube, engaging on social media, to even showing up for a live show. And advertisers can do the same. The Bald and the Beautiful offers multiple ways for advertisers to connect with a fandom that is locked in.

Podcast ads are part of the conversation

Trixie and Katya do more than just endorse brands, they bring them into their world, offering brands options like custom creative, host reads, and podcast sponsorships that feel like a part of the show. And Trixie and Katya can even show up in drag, bringing their iconic looks, camp energy, and larger than life personalities to the brand creative. 

For advertisers, it’s about more than reach—it’s access to personality, fandom, cultural credibility, and creator-driven storytelling. Trixie and Katya have worked with brands across retail, auto, food and beverage, travel, financial services, and so much more—proving to be an extremely versatile duo for advertisers to partner with. 

Be a part of the culture with SiriusXM Media

With The Bald and the Beautiful joining SiriusXM Media for exclusive ad sales representation, brands now have a new way to tap into the unmistakable chemistry—and fiercely loyal fandom—Trixie and Katya have spent a decade building.

Ready to advertise like a queen? Let’s talk.

Dive into more podcasts on the SiriusXM Podcast Network