The MrBallen Podcast Joins the SiriusXM Media Podcast Network

This just in—the MrBallen Podcast: Strange, Dark, & Mysterious Stories has officially joined the #1 podcast network in the US. With more than 230M monthly true crime listeners in the US who are spending an average of over seven hours per week watching or listening, audiences continue to prove that true crime is more than a genre, it’s a cultural movement. And MrBallen has developed his own spin on it, captivating a large, engaged fanbase. 

Known for his storytelling that highlights the human heart at the center of every mystery, MrBallen’s stories explore courage, adversity, justice, and strange unknowns. His work has soared across platforms, gaining millions of views and downloads from an audience that shows up for every new episode.

Who Is MrBallen?

Josh B. Allen, aka, MrBallen, is a former US Navy SEAL, a husband, and a father. The connection he’s built with his listeners is rooted in authenticity and empathy. His stories are grounded in real lives and real stakes, meaning fans don’t just listen to his content, they trust him. This genuine relationship with his audiences is reflected in the success of the MrBallen Foundation, where he gives back to victims and families affected by violent crimes, donating over $1.6M through the foundation. This resonates with audiences, like two in three true crime podcast listeners who say they appreciate when hosts use their platforms for good.

The show currently ranks at the top of the charts, crowned the #4 true crime podcast and the #11 podcast overall in the US. His brand is rooted in care and community and his show isn’t just big, it’s beloved—something that keeps listeners coming back and makes advertisers feel at home.

Reaching Beyond the Booth

The MrBallen Podcast: Strange, Dark, & Mysterious Stories reaches audiences at extraordinary scale—quickly becoming a storytelling powerhouse for North America and across channels. The audio podcast sees 8M monthly podcast downloads in the US. On YouTube, the show has 10.5M subscribers and gets 30M monthly channel views. And his social media accounts are just as hot, with a combined 11M followers across Instagram and TikTok.  

Plus, his audience is full of diverse, young, and motivated listeners who balance full-time work with busy lives. His fanbase is 64% college-educated, 43% between the ages of 18-34, and 61% female. And they’re tuned in, educated, and ready to escape their daily routine with captivating stories from MrBallen and the brand messages that feel like a part of the conversation. 

True Crime Doesn’t Have to be Scary

Some advertisers hear “true crime” and think yellow tape and caution signs. But what sounds like a risky environment for advertisers is quite the opposite. In fact, 83% of listeners perceive brands that advertise on true crime podcasts just as favorably as they do in other settings—and often even more so, with many describing them as interesting and relevant. MrBallen’s audience is more than a fan base, they’re a community who follow a creator who leads with compassion and meaning. And they’re well-rounded, involved listeners, showing interest in spaces like retail, tech, entertainment, travel, and more. 

SiriusXM Media Leads in True Crime

From MrBallen to Morbid, to Rotten Mango, to Dateline, to Last Podcast on the Left, and more, the SiriusXM Media Podcast Network is home to some of the most influential, diverse, and culture-shaping true crime podcasts in the game. We reach 37% of weekly true crime podcast listeners, more than Spotify and iHeart. And true crime spans across many styles and approaches, showcasing investigative journalism, true noir storytelling, strange unknowns, and modern folklore. There’s not one type of listener here—and not just one single way for advertisers to win. 

As the #1 podcast network, we offer advertisers brand-safe, high-impact, and authentic ways to build campaigns across audio, video, and social platforms. MrBallen’s arrival unlocks new avenues for brands to connect with these passionately tuned-in audiences at scale. 

We’re tapped in with the culture, where the listeners are, and ready to help advertisers show up in the right moments. Let’s talk.

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