Get to Know the SmartLess Media Podcast Slate

Household names for hosts. Major stars as guests. Millions of listeners. Hundreds of thousands of social media followers. That’s what you get with SmartLess—oh, an ad-receptive listening base, with 95% of listeners taking action after hearing an ad on the show.

But did you know that SmartLess is also a podcast network, with a slate of shows for fans and brands to choose from? Like a new podcast from Jenny Slate, Max Silvestri and Gabe Liedman, which was announced at our recent Built with Audio event.

Let’s get into why SmartLess Media is a no-brainer for brands.

SmartLess

• 10M monthly listeners

• 490K social followers

Need we say more? Hosts Jason Bateman, Sean Hayes, and Will Arnett connect and unite people through shared experiences, engaging conversations, and organic comedy. And the show format keeps audiences—and two of the three hosts—on their toes, with one host revealing a surprise guest every episode. The SmartLess audience skews male (52%), and the show is big with college-educated (71%), high earners (57% have an HHI of $100K and up).

I Need You Guys

This one is brand new—and ready for audiences and advertisers to dig in. What do you get when three comedians open their group chat to the rest of us? Fun, laughs, and a new friend group in podcast form. With I Need You Guys, long-time comedians and friends Jenny Slate, Max Silvestri, and Gabe Liedman catch up, spill their guts, and welcome new and old friends in every episode. And audiences can be right there with them as they stay in touch and lean on each other for advice.

Bad Dates

Host Joel Kim Booster takes a universal experience and turns it into highly relatable comedy gold. In each episode of Bad Dates, he brings in his favorite funny friends to share the details of their most hilarious dating fiascos. With over 100K downloads each month, this show over indexes with AAPI, millennial, Xennial, and LGBTQ audiences. And the audience skews both female (71%) and high-income (49% have an HHI of $100K and up).

ClueLess

Get your geek on with Sean Hayes and Elliott Kalan. ClueLess is a short-form series where Hayes challenges A-list celebrities and listeners to outwit him with a series of puzzles, riddles, and rapid-fire trivia. Co-host Kalan is the ultimate game master, keeping score and enforcing the rules. And listeners can even submit puzzles for future episodes. This show is popular with Gen X, and the audience is heavily male (84%).   

Staying Alive

After decades of treating their bodies terribly, Jon Gabrus and Adam Pally are all about Staying Alive. These comedians, best friends, and professional partiers are making some changes and bringing listeners along for the journey. In each episode, the guys interview friends and experts about the things they do to stay healthy. The audience is predominantly female (82%), with 50% of listeners falling between the ages of 25 and 44.

We Need A Fourth

The hunt for someone to fill out Kenny Mayne’s, Brian Baumgartner’s, and Cooper Manning’s Saturday morning tee time is a show. We Need A Forth is the podcast version of a round of golf with your best buds—if your friends were athletes, comedians, actors, and musicians. It’s less about swing speeds and spin rates, and more about who’s the biggest cheater or what the perfect golf vacation looks like. The show is expected to see over 100K downloads each month.

Build Smarter Podcast Advertising Strategies

If you want to reach the educated, affluent, and highly engaged audiences that SmartLess Media offers, you’ve got to work with us. SiriusXM Media is the exclusive monetization partner for the entire slate of podcasts. And we can help you extend your reach across our network and into streaming audio and SiriusXM.

Let’s talk.

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