Hitting the Highlights: Your Built with Audio Event Recap

We turned it up. We brought the house down. And we left the crowd buzzing. Built with Audio was our first owned-and-operated event, showcasing the power of audio for brands and advertisers. We also made some big announcements—like we now reach 170M listeners across our portfolio.

Let’s get into the highlights and takeaways. 

Leading the Industry in Innovation

We have a legacy of innovation and disruption in audio. We redefined what it means to listen in the car. We pioneered streaming music. We reinvented the audio ad for the digital era. We produced podcasts that helped define a new chapter of media. And we’ve created innovative ways for marketers to tap into the power of our audio portfolio at scale.

It’s been almost 25 years since Sirius and XM first launched satellites into space, and exactly 20 years since Pandora internet radio debuted. But for us, legacy isn’t about the past; it’s about the impact we make on the future.

Growing Our Ecosystem

Audio is more than entertainment. From podcasts on a morning walk to playlists at the gym, news in the car, or sports while cooking dinner, it’s a constant companion woven into everyday life. And it captures attention in ways and in moments that other media can’t. That said, though nearly a quarter of all media time is spent listening, only a fraction of advertising budgets reflects this reality. That imbalance presents a massive opportunity for brands to connect with audiences in meaningful, leaned-in moments where voices and stories truly resonate.

For brands seeking more than short-term gains, audio offers the chance to build lasting loyalty, shift perception, and move both hearts and wallets. We’re unlocking the full potential of audio. 

• We offer unparalleled scale and leadership. With 170M listeners and the #1 podcast network, SiriusXM Media is the largest audio company.

• Our creators are shaping culture. Audio creators shape communities, trends, and even broader cultural outcomes.

• Our open ecosystem is better for everyone. Unlike walled gardens, it gives brands and listeners choice and flexibility.

Modernizing the Platforms You Love

We’re reshaping the in-car experience—the final frontier for digital advertisers—combining satellite and IP delivery to unlock the digital potential of the car. From personalized recommendations and synchronized listening across moments in the day, to innovative features like sports widgets and artist stations, SiriusXM is redefining what drivers can expect inside their vehicles (and how brands can reach them). We’re both enhancing consumer experiences and developing powerful new opportunities for advertisers through data-driven personalization, relevant ad delivery, and scale.

We’re digitizing SiriusXM. Here’s what that means.

• Available in connected cars. SiriusXM is already a mainstay in cars. And by 2030, nearly all vehicles will offer mobile-like, digital-first experiences.

• Personalization at scale. SiriusXM integrates listening continuity, tailored recommendations, and interactive features for drivers.

• Ad innovation. Enhanced in-car data enables more relevant, impactful advertising opportunities.

• Audience growth potential. With SiriusXM Play, our lower-cost, ad-supported tier, more audiences can access SiriusXM and advertisers can reach them on music channels.

Offering the Largest Creator Empire

SiriusXM Media is where content thrives, talent flourishes, and audiences connect with what matters most to them. We support rising artists and personalities while giving established stars expansive platforms to build their own empires. The result? Platforms and networks that don’t just follow culture—they create it. Whether it’s dishing the housewives with Andy Cohen, getting life advice from Mel Robbins, joining the group chat with Vibe Check, or discovering the next big artist on SoundCloud, we connect audiences to influential voices and brands to both.

We provide access to the biggest names and events in culture.

• Talent hub. SiriusXM Media helps new voices rise while providing major stars with platforms to expand their influence.

• Live, curated, and dynamic. SiriusXM programming runs live seven days a week, spanning entertainment, music, sports, news, politics, and comedy. And our streaming audio and podcast networks offer curated and on-demand content for anywhere, anytime access.

• Unmatched cultural impact. You won’t find a bigger slate of talent anywhere else. From music’s top stars to entertainment icons, legendary comedians, seasoned journalists, and the biggest names in podcasting—they’re all in with us.

• Comprehensive access. Listeners can fuel any passion through our platforms and networks—and brands can reach them all in one place.

Delivering Unified Campaigns

Winning audience attention starts with delivering experiences that are powerful, simple, and measurable. With 170M listeners across every platform, we are committed to helping brands unlock the full potential of audio and our portfolio. That means harnessing identity-driven data to create meaningful ad experiences, streamlining the buying process across our vast ecosystem, and investing in new measurement solutions that prove audio’s true ROI. 

Our mission is to ensure that audio earns its rightful place in every media plan by giving advertisers the tools, insights, and transparency they need to drive stronger results.

• Powerful. Leverage audience identity and rich listening data to deliver personalized, high-impact ad experiences across every moment and device.

• Simple. Access the entire SiriusXM Media ecosystem—satellite, streaming, and podcasts—through a unified buying platform integrated with leading DSPs.

• Measurable. Facilitate transparent, actionable insights and advanced ROI modeling that demonstrate audio’s true value across channels and campaigns.

Developing Branded Content Opportunities

Our open ecosystem approach attracts the best creators. In fact, their voices and stories are the reason that we continue to be the #1 podcast network. The incredible thing about creators is their connection to their listeners. From the fantasy-football obsessed listening to the play-by-play, to the reality TV lovers who think of podcast hosts as friends, audio forms strong bonds. And that influence is only expanding. It’s moving across screens into real life, into more spaces where listeners want to connect. Influencers no longer confined to one platform—they’re becoming multi-platform, omnichannel influencers. 

This is a massive opportunity for where influencer marketing can go next—and it’s built with audio.

• Creator power. SiriusXM Media’s network delivers unmatched influence, with creators whose voices shape culture and build loyal communities.

• Omnichannel reach. Audiences engage with creators across podcasts, video, social, and live events—offering brands multiple touchpoints for authentic connections.

• Brand collaboration. Talent like Alex Cooper and Conan O’Brien go beyond hosting—they partner with brands to co-create and deliver breakthrough campaigns.

Building Your Next Successful Campaign

Sound strategies are built with audio, and successful campaigns are built with us. With SiriusXM Media, you get access to 170M listeners across our networks and platforms, the solutions and adtech you need to deliver messages that resonate, and the measurement tools to prove ROI.

Let’s talk. 

Build Your Next Success with Audio