SiriusXM Media: The Largest, Most Addressable Audio Ecosystem

We dropped some pretty big news at our Built with Audio event. Our audience across our famed platforms and comprehensive networks is now 170M—and most of our audience tunes in with ads. In fact, we offer advertisers more access to audio and its legion of devoted fans than any other audio company.

At SiriusXM Media, we’ve built the largest and most addressable ecosystem in audio, giving advertisers unprecedented opportunities to reach ad-supported listeners across platforms, networks, formats, and moments.

The Future of Brand Storytelling Is Built With Audio

Audio is unique in its ability to create emotional resonance. Unlike other media, it doesn’t compete with screens or scrolls—it lives in intimate moments, where attention is high and brand messages become part of the experience. 

Audio is the soundtrack of daily life. It’s a constant companion, a source of knowledge and joy, stoking passion and sparking creativity. From the music that sets the pace, to the podcasts that peak curiosity, to the live talk that provides the play-by-play, digital audio is with consumers over four hours each day. It’s active, it’s personal, and it’s ever-present.

Our superpower is that we can find audiences anywhere, across genres, across devices, across platforms—with precision targeting capabilities—and scale that magic across one of the largest portfolios in the game.

We Offer the Biggest Ad-Supported Audience

Not all audiences are created equal. “Total audience” includes everyone who has access to a platform or network, whether through free or paid subscriptions. But only an addressable audience—those listening on ad-supported tiers—can actually hear your message.

In the fight for attention in a fragmented media landscape, scale and addressability are everything. That’s where SiriusXM Media shines. With more than 170M listeners across SiriusXM, Pandora, SoundCloud, and our extensive partner network, we reach 55% of Americans aged 13 and up, and the majority of our audience listens with ads. In fact, 87% of our SiriusXM Streaming Network listeners are ad-supported. You won’t find a larger addressable audience in audio, not with Spotify, iHeart, or anywhere else.

The Most Complete Ecosystem

No other company connects with listeners in as many places, moments, and formats as SiriusXM Media. 

• SiriusXM: Live news, sports, comedy, and entertainment, reaching audiences in the car, on the app, and through connected devices

• Pandora: Personalized playlists and the groundbreaking Music Genome Project, offering unmatched audience data and music discovery

• SoundCloud: The birthplace of cultural movements and new talent, with deep connections to Gen Z and multicultural audiences

• The SiriusXM Podcast Network: The #1 podcast network with over 2,500 shows, 70M monthly listeners, and exclusive partners like Team Coco, Unwell, and SmartLess

• Partnerships: Expanding our reach with leading publishers and platforms, including idobi, Audiomack, and Sonos

Together, these platforms and networks create a holistic ecosystem where brands can follow audiences throughout their day.

Powerful AdTech, Targeting, and Measurement

Of course, scale means little without precision. That’s why we pair our massive ecosystem with cutting-edge adtech, targeting capabilities, and measurement solutions to deliver results.

• Adtech: Dynamic ad insertion and interactive formats allow campaigns to adapt in real-time across devices and environments, creating personalized, engaging experiences.

• Targeting: Powered by 20 years of first-party data, including music preference,s moods, and behaviors, we help brands reach audiences (both broad and niche) in a privacy-forward way. From demo and geo targeting to contextual and behavioral retargeting, we can ensure your message lands with the right listener.

• Measurement: From partnering with Innovid to better represent audio in MMMs to forming relationships with third-party vendors to measure its impact, we are making audio easier to evaluate and measure.

Maximize Reach, Efficiency, and ROI with Us

When you partner with SiriusXM Media you can access:

• The largest ad-supported audience in North America

• Premium, brand-safe content across music, talk, sports, and podcasts

• First-party data and advanced adtech for precision targeting

• Proven measurement strategies 

Ready to reach the right audience and get your messages heard? Let’s talk.

Build Your Next Success with Audio