Agencies, Audio Offers the Scale, Simplicity, and ROI You Need

Did you hear about our Built with Audio event? We definitely made some waves—catch all the highlights here. And now we’re breaking down what agencies need to know to tap into the passion, power, and excitement of music, podcast, and live content.

Meet Audio: Your Omnichannel All-Star

Allow us to reintroduce you to audio (and SiriusXM Media). Audio is everywhere consumers are. It’s engaging and interactive, it’s driving culture and sparking conversations, it’s the hub of multichannel influencer empires, it’s an incremental reach champ, and it’s more than audio with display, video, social media, and live event formats and extensions. 

And those lingering objections you may have to investing in the medium: fragmentation, full-funnel effectiveness, creative development, and measurability? Those challenges are non-issues with us. 

Let’s get into how digital audio offers reach, engagement, and cultural influence that other media (including other audio companies) can’t quite match.

A Growing, Thriving Ecosystem With More Reach

Let’s start with scale. SiriusXM Media now reaches 170M listeners across SiriusXM (home of culture-driving talent), the SiriusXM Streaming Network (including mega music platforms Pandora and SoundCloud), and the SiriusXM Podcast Network (psst… the #1 podcast network in the US with adults 18+). That makes us the largest ad-supported audience in audio, reaching more than half of Americans 13+.

This isn’t just about raw numbers. Our audience is diverse, engaged, and tuned in across formats—from in-car listening, to streaming music at home, to laughing along with podcasts like SmartLess on a walk. For agencies, that means campaigns that can scale nationally or flex to deliver hyper-local or niche audience engagement without compromising efficiency.

Simplified Buying Across Our Platforms and Networks

Fragmentation is one of the biggest pain points agencies face. Historically, audio required multiple buys across radio, streaming platforms, and podcasts, each with its own process and reporting standards. We’ve solved that.

We’re consolidating all of our inventory into a single, seamless buy. Whether you’re planning a cross-platform brand campaign, focusing on podcasts, testing creative, or buying programmatically, you can do it all with one transaction. And with our DSP integrations—including being the first audio publisher to partner with Amazon DSP—you can plug us directly into your existing workflow.

That means no more chasing scale across scattered publishers or juggling siloed reporting. With us, agencies get simplicity, efficiency, and a clearer view of performance.

A One-Stop Shop to Plan, Produce, Buy, and Measure

We get it. You need more than reach and seamless buying; you need creative expertise, cutting-edge formats, and proof that audio drives ROI. That’s why we’ve built the advertising, creative, and measurement solutions that agencies need—while constantly innovating.

Here’s how we can help you launch effective, efficient campaigns:

• Creative Services – Studio Resonate, our in-house consultancy, helps agencies produce effective, high-quality audio creative that resonates.

• Targeting & Personalization – With 20 years of first-party data and advanced identity solutions, we enable precise targeting across demos, behaviors, moods, and multicultural segments. 

• Innovative Formats – Dynamic ad insertion and upcoming interactive formats in connected cars (like “tap-to-call” or “tap-to-text” buttons) mean agencies can design campaigns that are not only personalized but actionable.

• Measurement That Matters – From brand lift studies to attribution, sales lift, and location analytics, we can prove ROI across the funnel. Audio is no longer a “trust us” channel—it’s data-driven and accountable.

The result? You can plan, execute, and measure end-to-end campaigns within one ecosystem—reducing friction and increasing confidence.

The TL;DR for Agencies

We know the objections agencies raise, because we’ve heard them firsthand. And here’s why you can leave them in the rearview.

Let's bust some audio advertising myths that may be holding you back:

• “Audio is too fragmented.” We’re building one unified data and identity network to activate data for targeting, measurement, and audience insights. 

• “It’s difficult to buy.” Not anymore. SiriusXM Media unifies audio into one streamlined IO. 

• “Measurement isn’t standardized.” We’ve launched our own proprietary platform to standardize data collection and partnered with Innovid to integrate directly into MMMs and attribution models.

• “It’s hard to scale.” With 170M listeners and partnerships across platforms, we offer precision targeting, incremental reach, and national coverage.

• “It doesn’t fit into existing workflows.” Our DSP integrations solve that, allowing you to transact and report like you would with display or CTV.

Why We’re a Must-Buy

• Leverage the growing ecosystem. Audio is no longer a side tactic—it’s a scaled, premium environment with cultural impact.

• Simplify your workflow. Unified buying means less fragmentation, more efficiency, and better reporting.

• Use one partner for everything. Plan, produce, buy, and measure campaigns across audio’s most powerful platforms through SiriusXM Media.

The Future of Advertising is Built with Audio

For agencies, efficiency and accountability are everything. With SiriusXM Media, audio isn’t complicated, fragmented, or hard to evaluate. It’s a streamlined, measurable, and scalable solution that delivers both creative impact and operational simplicity. Not to mention, agency partners love to work with us. 

It’s no longer a question of whether or not to invest in audio—it’s whether you’re ready to unlock the full potential of a medium that’s built for results.

Let’s talk.

Build Your Next Success with Audio