SiriusXM Media & Amazon Ads Now Offer Programmatic Audio Through Amazon DSP

Sep 16, 2025

Big news in the world of audio advertising: Amazon Ads and SiriusXM Media are teaming up to make (sound)waves in programmatic audio. For the first time, advertisers can use Amazon DSP to tap into SiriusXM Media’s massive digital audio lineup—including Pandora and SoundCloud US, with podcasts to come soon—reaching an incredible 160 million listeners each month and making SiriusXM Media the largest audio platform to join Amazon DSP. That means brands can now fold premium audio into their omnichannel campaigns with ease, backed by Amazon’s unmatched first-party insights to deliver smarter, more effective results.

Right now, Amazon DSP buyers can start purchasing SiriusXM Media’s streaming music inventory through the AdsWizz supply-side platform (SSP). And soon, the integration will extend to the SiriusXM Podcast Network, the top-ranked podcast network for audiences 18 and up, representing four of today’s 10 most popular shows.

Amazon Ads and SiriusXM Media will begin rolling out expanded access with select advertisers in Q4 2025.

Why This Matters for Advertisers

What does this mean for you? More reach, more impact, and a whole new level of opportunity in the fast-growing world of digital audio.

Audio is powerful, personal, and integral to the modern media mix. Listeners aren’t just hearing ads—they’re engaging with them during their daily routines, from commutes, to workouts, to chores, to me time. With nearly eight in 10 Americans ages 12 and up opting in to digital audio, it’s one of the best marketing channels around for both reach and resonance.

Yet, despite audio’s massive reach and nearly universal appeal, ad spend has lagged behind. Our partnership with Amazon DSP helps close that gap by giving buyers the tools to buy, measure, and integrate audio alongside other channels.

Through this new offering, advertisers can:

Reach audiences with unparalleled precision. Pair Amazon’s trillions of signals and shopping, streaming, and browsing insights with SiriusXM Media’s premium streaming audio and podcast inventory to connect with high-intent listeners when they’re most receptive.

Measure real outcomes with precision. With AI-enhanced measurement and attribution tools, advertisers can tie SiriusXM Media audio exposure directly to conversions and business impact—bringing audio accountability in line with other formats.

Integrate audio into omnichannel strategies. Make the reach and premium listening environments that SiriusXM Media offers a central element of your holistic marketing strategies. Programmatic buying through Amazon DSP allows brands to unify planning and reporting across audio, video, and display.

Building on Our Programmatic Audio Advantage

This integration with Amazon DSP builds on our leadership in programmatic audio. Our offering already gives buyers flexibility to transact the way they want—via direct deals and private marketplaces—powered by AdsWizz, our advanced ad tech platform.

Use your preferred DSP (now including Amazon DSP) to activate across our media channels. We make it easy for advertisers to access:

Programmatic audio expertise. Launched in 2018, our programmatic offering transforms traditional buying with a true programmatic-first auction approach.
Reach and scale. We’re your one-stop shop for reaching engaged consumers because we’re home to the largest ad-supported audience in audio.
Data-driven targeting. Build connections with your ideal consumers with our comprehensive suite of audience, contextual, and inventory targeting capabilities.
Bid signal transparency. You’ll know all the ad delivery details, including where, when, and how your ads play.
Full-funnel measurement. Prove impact with partners like Veritonic, Nielsen, and Claritas. We can measure everything from brand lift to sales—including brand safety/suitability.

Make Us Your Programmatic Campaign Partner

This is the latest innovation we’re bringing to audio advertising—and we’re just getting started. SiriusXM Media combines innovation, scale, expertise, and creativity to help your brand forge deeper connections with your target audiences.

Let’s talk.