Our 2025 Biggest Wins Are Your 2026 Biggest Opportunities

With 2025 in the books, we’re looking back at our biggest wins of the year—from adding fresh talent to driving innovation—and how they can (and should) directly impact your campaigns in 2026 and beyond.

New stars. Bigger network. Unmatched power.

If you want to reach podcast listeners (aka 158M people over the age of 12), you’ll find a lot of them on the SiriusXM Podcast Network. Not only did we hit 70M monthly listeners and viewers last year, but we also snagged the title for #1 podcast network with listeners and views ages 13 and up. And we have more shows in the top 50 than any of our competitors (like iHeart, Wondery, and Spotify). 

In 2025, we also increased our lead by inking some big deals with headline-making talent and shows.

• Casuals with Katie Nolan – Katie not only launched a new podcast with us last year, she also joined us at Podcast Movement.

• I Need You Guys – Meet the newest show on the SmartLess Media Network. Its stars Jenny Slate, Max Silvestri, and Gabe Liedman, and they all joined us at our Built with Audio event (more on that in a bit). 

• Long Winded with Gabby Windey – Windey joins the Unwell Network, bringing the wit and charm that made her a breakout reality TV star with her.

• Morbid – One of the biggest shows in true crime (or anywhere) joined our slate in 2025, and hosts Alaina Urquhart and Ash Kelley joined us at both our Built with Audio event and Advertising Week New York.

• MrBallen Podcast – Speaking of true crime stars, creator and host Josh B. Allen brought his insanely popular show to our network.

• Stavvy’s World – Opa! Stavros Halkias, aka Stavvy, brings his infectious humor and relatable topics to his weekly hang (aka podcast)—and now exclusively to our network.

• The Fantasy Footballers – The guys behind the biggest fantasy sports show around brought this monster hit and the rest of their slate to ours. 

• The Stephen A. Smith Show – Well-known sports, culture, and political commentator Stephen A. is back with SiriusXM, bringing his podcast game to our network, too.

• What Now? With Trevor Noah – Comedian, host, and super star Trevor Noah moved his hit weekly podcast to the SiriusXM Podcast Network last year—making our star power shine all the brighter.

Your 2026 opportunity: Big stars, the #1 network, and millions of listeners. It’s more than bragging rights—it’s what makes us the ideal partner for your campaigns. We can help you reach your audience wherever they’re listening. And whether you want to partner with specific hosts or run across the network, we can also help you scale further with incremental and complementary reach across our streaming music and SiriusXM satellite offerings.

Better data. Increased efficiency. Headline-making innovation.

We’ve been on the cutting edge of audio innovation for over two decades—that’s how long ago we launched our first satellite into space to change the face of radio—and when Pandora put curated, personalized streaming audio on the map. And year after year, we’re finding more ways to connect brands with our 170M monthly listeners while ensuring advertisers can prove efficiency.

• Partnering with Innovid – We’re making sure digital audio earns the credit it deserves in MMMs by partnering with Innovid to deliver quality data.

• Teaming up with Amazon DSP – Incorporating audio into your programmatic buys got even easier last year with our streaming audio inventory rolled into Amazon DSP. 

• Introducing SiriusXM Play – For the first time ever, we offer brands a way to connect with SiriusXM music lovers with our new, lower-cost, ad-supported offering.

• Connecting podcast creators with brands – Podcasters are a powerful force in the creator economy, with content spanning audio, video, social media, and live events. And with us, you can build omnichannel campaigns that get attention—and results.

• Better audience targeting with AdsWizz and Nielsen – AdsWizz, our adtech arm, is working with Nielsen to deliver even more powerful targeting capabilities. 

Your 2026 opportunity: Better data delivery, easier buying, more options, omnichannel campaigns, and better targeting—there’s a lot to love about digital audio and the largest audio ecosystem around. With us, you get the anywhere, anytime audience access the medium is known for with the precision and data you need to prove ROI.

Winning awards. Taking #1. Exemplifying excellence.

Not to toot our own horn… Luckily, others did it for us. Our award shelf just keeps growing—and it’s never gathering dust. From the SiriusXM Podcast Network claiming the #1 spot for top channel on Apple Music, to numerous MUSE Creative Awards and Hermes Awards Wins for Studio Resonate, to the ANA rewarding our commitment to inclusion, the industry took note of SiriusXM Media last year.

And ICYMI, we also did some great things for brands. Just check out some of our recent case studies.

• Big-time aROAS with RMNs and digital audio – A study of 43 campaigns shows an average aROAS of $10.

• Metric boosts with video host reads – A Where Everybody Knows Your Name campaign drives results with its target audience.

• Uplifting results with sponsored segments – A Hidden Brain segment delivers lifts for a financial services brand.

• Programmatic audio + CTV drives sales – New research proves omnichannel campaigns increase market share and sales.

• Award-winning campaign inspires audiences – Dove inspires women to stay in sports with a streaming audio and podcast campaign.

• SiriusXM satellite outperforms digital channels – Claritas research shows what we’ve known all along—SiriusXM campaigns get results.

• Digital audio proves ROI in MMM – With the right data, an MMM shows just how powerful digital audio is.

Your 2026 opportunity: Our awards and amazing results are your sign that it’s time to start the year right with us. We’ll get you both the attention and results you need.

Can’t-miss events. Live recordings. Global get-togethers.

We believe successful advertising strategies are built with audio—and we proved it at our Built with Audio event. And though we packed the night with star power, it was our audio ecosystem and innovation that stole the show. Check out the live recording here.

We also delivered a variety of live, sponsorable events like El Pulso, Race Weekend, Music Row Happy Hour, the HBCU Pop Out, and a Kelsea Ballerini concert. But we didn’t limit our crowd- and brand-pleasing events to music. Fans of SmartLess and Conan O’Brien Needs a Friend were treated to live podcast shows with the help of sponsors.

On our adtech side, we invited publishers to a Global Publisher Summit to uncover the future of audio advertising innovation, talking all things monetization and measurement.

Your 2026 opportunity: From the platforms and networks we build, to the events we deliver, to the adtech innovation we drive, we’re connecting brands and advertisers to audiences in meaningful, high-impact ways. If you’re looking to build consumer relationships and see ROI, it’s time to build your next campaign with us.

Let’s talk.

Soar into the new year with audio advertising opportunities